Online or offline? Home Electric dealers encounter "too embarrassing"

Buy Home Products, you will choose online shopping?

"I always feel that things on the internet can be cheaper, so small pieces of http://www.aliyun.com/zixun/aggregation/31114.html" > Household items I might look online, "said Miss Wang, who lives in Dadong District," but like beds, Wardrobe of these large furniture I will only go to the physical store to choose. ”

Now, online shopping has become popular, but for furniture, building materials and other large items, consumers are often suspicious. A "Double 11" of the hot, let people quickly focus on the home E-commerce, but the ensuing problems, but also a surprise. Home electric dealers in the future of the road can go far, all remains to be tested by time.

The home electric dealer on the wave crest

Last year's "Double 11", the days of the Cat mall staged a fiery sales war, and after this battle, home electric dealers unexpectedly was pushed to the cusp. A number of furniture brand sales, furniture category sales champion within a day of breakthrough billion, nearly 10 brand breakthrough million mark ... Such a fiery response, shocking. All sorts of ranking data began to circulate on the net, even once appeared a number of different versions, a time home electric business channel hot, peremptory became the industry new favorite.

However, the atmosphere has just spread, followed by the home electric dealer "high refund rate" news. Then, this leads to household electricity business private "brush single" and other irregularities, consumers have blamed sales implied "moisture", the emergence of a series of problems is a raspberry. Despite the mixed attitudes of home electric dealers in the industry, it is an indisputable fact that the electrical business channel has successfully attracted people's attention.

From Test water to expansion

Point to open the network shop recommended, many exquisite merchandise pictures, presented in front of a different shopping experience with the line. In addition to the cat, Jingdong Mall, Dangdang and other well-known electric platform is gradually promoting household products, and increasingly to improve.

At the same time, some home brands and stores have embarked on the road to the search for the company. After the successful operation of the Red-American mall, Xiangjiang home also opened its own online flagship store, and the song of the United States furniture, the direct implementation of the line and online echoes, will be the entity shop in the entire floor of the building for the offline Experience Museum.

The future of the electrical business is to be inspected

As a source of electrical business channels of the rookie, home electric business although hit, but also always hot discussion constantly. As with other categories of products, home electric business channels have a low price and convenient shopping advantages, but on the other hand, home electric dealers still have their own difficult to break the defect, which is more than other types of goods unique difficulties. "Large household at any turn thousands, tens of thousands, in the absence of the kind of circumstances, I dare not easily under a single," Home in the Tiexi "online shopping fans," Ms Yu said. This idea represents the general voice of consumers, the lack of experience is always the shortcomings of the electrical quotient. In addition, the bulk of the transport is a major bottleneck, only a perfect logistics system to overcome the obstacles to transport, so as to protect the electrical logistics of the "last kilometer."

Inevitably, the online boom means offline overdraft. Therefore, in the future development of home electric business, how to coordinate the relationship between online and offline, to resolve the conflict between channels is a big problem for businessmen. From this perspective, in the short term, people's consumption habits can not easily change, the traditional store is still home sales of the main channel. Faced with the situation of opportunities and challenges, traditional furniture enterprises to the business of the road still need to be cautious.

Shenyang Evening News reporter Gao Also