Online ordering website Innovation: Small service radius produces great value

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As an office worker, especially in the IT industry, white-collar workers, all day to the computer keyboard hammering, pay attention to the efficiency, and every noon and even at night to consider what to eat is a great headache. Where are you going to eat? What's the best place to eat? Where does it taste good? Is it to go out to eat or to order? These considerations are no bigger than work. The eating problem of the office workers has always been a big business, from the traditional catering to online ordering, if you can seize this demand, to make innovative models, online booking site will be a hot project. The need to eat is endless, the key is to rely on the power of the platform to tap the user needs, the offline business opportunities and the Internet, and users and businesses to establish a strong O2O relationship.

The traditional reservation website has not had much vitality since its development. Its biggest flaw lies in the online ordering meal low price, the merchant less causes the service radius to be too big, difficult through the website lets the merchant and the reservation person establish the long-term stable directional relations. The American online ordering website GrubHub opens up a new online ordering model, such as near-already-expanded investment development. And the domestic recent emerging online ordering meal Web site of its model and similar to the United States GrubHub. If Sina Weibo succeeds in replicating Twitter, the success of Facebook and Groupon is being replicated at home. Then the GrubHub model is likely to become a new target for domestic internet imitation because of the success of the net.

The Beijing-headquartered meal has been online for less than a year, but has won the first venture. Compared to the traditional booking site, the net includes more catering businesses, with the intention of reducing the radius between consumers and merchants through a more perfect ordering service, so that consumers can establish a solid trust and consumption relationship with their frequent merchants. Make up for the traditional reservation site lack of business cooperation, service radius is difficult to maintain long-term trust and consumption relationship defects. This model of a meal net does not charge a merchant's display fee, but merely a little commission for a merchant order. There may be few orders and commissions, but there must be a pattern to establish a long-term solid relationship, orders will continue to accumulate, and commissions will add up.

From the dinner net founder Zhao Xiao interview record can be found, the original intention of the meal net did not consider "traditional" or "new", but the team have their own needs, and found that this matter no one solved well, it is worth doing well, the "traditional" needs to do good enough, is new ideas. Also did not consider too many initial business contract issues, and some just the heart of consumers, will be signed after the brain, only consider to provide users with the most complete takeaway information. Whether 200 yuan to send the private dish, or 5 yuan to send fast food, no matter the prime lot, or the demolition of the village, are included in the target. In a way, it expands the coverage of the catering business and enriches the variety and price of the order. Can better meet the needs of consumers differentiated, to meet the needs of different business cooperation.

Meal nets In addition to the collection of more merchants, another feature is the user to order the human nature, so that users to order more choices, more independent, more targeted. In addition to the recommended business, users can also be customized to filter out their own region of the catering business. Simply click on the map or place name to screen, and you will be able to select the best choice for the minimum radius of your order. and Custom finished home, will show you selected business Restaurant list, price name at a glance, simply click on the option to settle. Not only to facilitate the personal ordering, more convenient and more user-friendly nature and business order. More merchants, more humane order process, the process of feeding all by the merchants completed, a meal network to create online meal O2O mode through the small service radius of the meal booking service so that consumers and businesses to establish a solid trust and create a long-term food consumption relationship. than the traditional catering industry has a stronger vitality, it is likely to make online meals become a new growth point of E-commerce.

It is reported that the meal network in the improvement of the Beijing area of the ordering service, but also will open more City meal booking services, and the development of mobile clients. From the current situation, the first-tier cities and some of the second-tier cities due to the development of a variety of food and beverage chain development mature and competitive, online extension will obviously be their new choice, on-line ordering unlimited business opportunities. But the three or four-line city of traditional chain catering in the beginning, supporting the business is not perfect, the current online ordering difficult to find a situation, but with the development of three or four-line cities, the future unlimited potential. How to grasp the good time and grasp the strength will be the key to the expansion of the new mode of online meal booking, perhaps in a few years, we can open an online booking site anytime, anywhere, as convenient as the current group purchase through the network platform to order meals, the internet is so, a traditional aspect of the small details are likely to contain a greater potential business opportunities. (Text/triumphantly reproduced please indicate the source)