Online parity, shop order

Gome general manager Handepeng on Weibo on the first fire: "About the war Jingdong Liu:" The price war is still not hit? "Liu did not respond directly to Weibo. About 3 o'clock in the afternoon, there is media exposure Liu Morning in an interview, said, "If this goes on, not 3 months three families have to die", declared the war has ended.

When things seem to have been timed, Liu's microblog again. 3:59 P.M., reversing the sound appeared, "It is misreading that the price war never ends that day!" "After 7 minutes, Liu, who specializes in Weibo marketing, magnify," say again: I never said the war was over. On the contrary, the war has just begun! ”

Whether it is a strategic transfer or a suspect array, watching the lively, consumers are most concerned about the price competition is still continuing. 16th night, the United States announced since 17th, Gome nationwide more than 1700 stores to maintain the same price line, the entity store all the price of goods will be lower than Jingdong mall. Su Ning also will originally for computer communication line on-line same price strategy extended to all goods.

So far, all the powers of the three warring parties have been out.

Yesterday morning, Suning Liu Home kiln shop, and the door eye-catching "line on the same price activity" banner contrast is, the price of the products under most of the prices are still white bottom of the old blue words, and there is no obvious price tag.

When a consumer asks a salesperson about the price of a Samsung plasma TV set (PS60E8000GJXXZ), the salesperson gives a price of 14998 yuan according to the price list. This price is less than 1000 yuan. And consumers ask how to ensure that the line is online with the same price, the sales staff said that customers can use their own mobile phone inquiries. Enquiries found that the price of this commodity with suning easy to buy online prices.

Gome Fangzhuang Island in the shop of computers, mobile phones, washing machines and many other home appliances zone, after parity, commodity prices are basically the same as Gome Online mall, and with Jingdong Mall compared to the price concessions on the small wins.

Reporter observation found that gome, suning these two stores, in addition to the computer area, other areas and there is no special equipment or services for comparison. If you want to compare, only use the consumer or the staff of the mobile phone to inquire. However, Gome, Suning said in some stores have set up online parity.

"Whether it is e-commerce enterprises, or physical stores, should pay more and more attention to customer experience." "The Beijing Electronic Commerce Association secretary General Linya said, the enterprise uses the price to do the promotion, this is understandable." But Price is not the only factor, and is definitely not the most important factor. She suggested that for the electrical business, since it is a real price promotion, it should be more convenient for consumers to provide services, "although it takes a certain amount of time to gradually achieve the level of consumer satisfaction, but only in order to retain more customers." ”