As the oldest and most famous insurance brand in the New China, PICC PICC constantly digs out consumer insurance requirements, with the help of the powerful radiation of the network platform, constructs the online PICC innovation platform, and digs the network platform sales model deeply, and uses the trans-boundary cooperation marketing means to create a new era of insurance marketing.
It is understood that the online PICC launched a "Happy E Home" portfolio insurance purchase of 350 yuan, that is, 200 yuan in Beijing East electronic voucher form. To "New product feedback, surprise value" for the marketing concept, the network insurance industry to carry out a new marketing experience, through the cross-border cooperation with the electric business, adhere to the principle of service based on the consumer linkage buying habits as the main theme, expand the marketing model of new ideas, integrate brand driving force, market expansion, improve the overall marketing innovation ability.
As the insurance industry leader, online PICC has created the insurance vertical network product system and service system, to create a sound product platform, and strive to create an interactive platform for consumers, to achieve the consumer one-stop self-service consumption.
Online PICC fully take into account the user purchase needs, for online insurance and other specific types of insurance services to provide a variety of claims service commitment, the use of 7*24 all-weather Online Services, to answer the user in the insurance before the doubt and puzzled, so that claims services more professional users more assured service more intimate. At the same time all over the country more than 4,500 branches, more than 12,000 service outlets, so that customers in the off-site Chuxian, but also timely access to worry-free claims services.
Relying on excellent products, excellent service, preferential policies, online PICC innovation, break through the marketing boundaries, and continuously strengthen and transfer the online PICC brand-driven, and strive to become a "brand and market leader."