Online prices may subvert traditional store channels

14th, Jingdong Mall CEO Liu announced in Weibo three years 0 gross margin, from 9 o'clock the next day to ensure that all large household electrical appliances than Gome, suning chain is cheaper than at least 10%. Suning easy to purchase to perform the vice President Li immediately responded: Any netizens found that the price of suning is higher than the east, we will immediately adjust prices, and to give the feedback has been purchased twice times the difference pay. Gome then claimed that the entire line of goods on the online mall would be 5% lower than that in Beijing. 15th 9 o'clock in the morning price war to open, a few hours after the Beijing-East announced the sale of large electrical appliances broke 200 million yuan. Suning shares fell 5% to trading, while shares of Gome listed in H shares fell 6.94%. Some people say that Beijing east to Su Ning, but hurt Gome.

The new round of electricity price war 15th since the beginning of the national attention. Yesterday, this round of price war further from the line spread to the offline, Foshan appliance chain stores began to punch. Yesterday, Foshan Gome general Manager Zheng held a press conference, announced today start all store prices and online shopping malls, price tag can follow the changes on the line. And Foshan Suning is directly to the entity Shop price reduction, the main store 3C products across the line to 50 percent, the traditional home appliances full thousand yuan to hundred yuan on the ceiling.

Relevant people predict that the line on the same price may subvert the traditional store channels, "online orders, physical stores to experience shop and after-sales service point" model ahead into the rehearsal stage.

Line fight back: commitment to the Internet under a single store pick-up store and online shopping mall synchronized parity

The eve of the war, the main online burning, yesterday, the United States, Su Ning will be fighting spread to the physical store. Yesterday, the successor of the general manager of Foshan Gome for the first time for more than half a year Zheng the media, announced from 17th onwards, the implementation of the "online parity, shop under the single", all the stores in the entire full range of electrical appliances broken net price, and activities without a clear deadline, may be a protracted It is reported that the company is based on the headquarters of the United States to take action, the United States are expected to launch the country-wide action will be launched.

The gome has shown considerable determination compared to the passive challenges of previous rounds of price wars. Zheng said that Gome will be in the country more than 1700 entities shop to provide online parity tools, and equipped with more than 20 parity, at any time to inquire online quotes to change, the full range of commodity prices than Jingdong mall lower 5% commitment. Zheng also promised that Foshan residents can click on the Internet, to any one shop in Foshan to pick up goods.

The same is to deal with the price war, suning in addition to the online mall and Jingdong parity, physical stores also launched the year's strongest promotional activities. Yesterday, Su Ning, Foshan, announced the launch of the largest promotional year on 17th. The public in Foshan suning 22 stores, can be synchronized to enjoy unprecedented price ex-gratia, including 3C category group buy and traditional Low-cost home appliances on the basis of hundreds of thousands of discount. "Real store concessions are real can be cashed, do not engage in gimmicks by the bluff." Foshan Suning related responsible person said.

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"Die Knock" or subvert the traditional store mode

It is noteworthy that the price war three parties did not put forward a clear deadline. That means it could be a protracted war. Industry insiders pointed out that the first line of the big stores in the same price model war, may bring the whole industry an important transformation of the opportunity to change the mode of home appliances by the current entity shop as the main body, the evolution of online pricing under a single, physical shop experience and services.

In this "battle", Liu said in Weibo: "This snapped up activities, many netizens complained that Beijing East people can not be distributed to their cities, I announced: In the end of the year, Jingdong Mall will open 10 new home appliances Warehouse, and in 2013 again opened 25 home Appliances Warehouse, then a total of more than 50 large household appliances main warehouse, Can basically cover all the cities that can be covered by American and Soviet. "This time, the" push "on the offline field seems to be fuelling the subversion of the traditional channel model.

"If only three days can subvert the traditional channels, this can only be said to be a miracle!" But it still depends on the final result of the price war. The advantages of traditional physical stores can not continue, can only leave time to answer. Industry insiders say.