Online purchase of Big fake survey: Urine is not wet instead of wetting the bed "culprit"

Absrtact: Online shopping in the convenience of consumers, but also because the plate is more and more large, quality control risk began to retired. A few days ago, Guangzhou has consumers in the domestic well-known network platform to buy a problem of children's urine is not wet. We used this brand all the time.

Online shopping in the consumer to bring convenience at the same time, but also because the plate is more and more large, quality control risk began to retired. A few days ago, Guangzhou has consumers in the domestic well-known network platform to buy a problem of children's urine is not wet. "We have been using this brand of urine is not wet, used to have been all right, but this time the net purchase and use the difference is very large, water absorption is very poor, children used to wet the bed often." "One of the" Chinese consumers Aunt Lu to the south is the reporter to reflect the problem. Some people in the industry advised consumers to be cautious about the low prices of fast-moving consumer goods sold by the electricity dealers, while regulators and platform electric operators need to strengthen their online sales of FMCG channels and quality control.

Urine is not wet instead of wetting the bed "culprit"

"My grandson has been using the company's urine for a long time and never had such a problem," he said. This time from the domestic a big electric company, a proprietary platform bought by the urine is not wet, is a well-known US-Japanese giants B Company's most products. This urine is not wet, currently in the domestic high-end market in the top. However, when my grandson uses it, he wets the bed for many nights. According to Aunt Lu, the accident of the urine is not as wet as before they bought online channel, the water is very balanced. "This time I bought some places to absorb water, some places do not suck water." We then take the tap there to try, do not suck water is still not a place to absorb water. ”

In view of the delivery of urine is not wet outside the packaging of 400 customer service calls, Aunt first time asked the Japanese giant B Company, the other customer service in the understanding of the situation to the consumer sent three pieces of products, let consumers do product first.

"After we received the goods, we found that the two packaging is slightly different, and B Company's urine is not wet and we have previously bought in other traditional channels of urine quality is the same, water absorption is very good." And the urine is not wet rubber band elasticity is obviously better than the problem product. ”

It is reported that B Company service in listening to consumers to reflect further information, suggested that consumers will be purchased from a platform of products mailed to its company in southern China, a factory to do the appraisal, said that if the identification of no problem, you can be assured of use.

While Aunt Lu on the problem of urine to the manufacturers to seek solutions, the son of Aunt Chen through customer service found at that time, the sales of a power provider, the request to provide solutions. After many rounds of negotiation, the Final Solution comes out: a electric business platform to retrieve the unused urine is not wet, and a full refund. It is understood that at that time the case of urine has been used about 10 pieces, in accordance with the general practice, after the use of goods, is not to return. This time a company to act so quickly, refunds so readily, so that the quality of her products have a huge suspicion.

Channels and bidding or breeding nets to buy fakes

Obviously, the matter of A and B companies in the treatment of the problem has given great sincerity. However, some experts advise consumers to buy fast consumer goods in the net how long simpleton.

May 2014 Zhongxiaoxie to a certain city as a survey, the market of diapers have done several tests, the results show that the quality of infant health products more problems, reminding consumers to buy diapers to pay attention to size, safety and comfort, cost-effective, cautious purchase of second-hand maternal and child supplies, environmental protection and other factors.

Recently, the 2014 China Internet Conference statistics also showed that the first half of this year, China's online shopping users up to 350 million people, the average consumption of more than 3000 yuan per person. In an online survey of more than 25,200 netizens, the net-bought fakes accounted for 75.5%, and nearly 84.7% of respondents were dissatisfied with the current crackdown on online fakes.

The consumer reflects the problem of online shopping for example, in a domestic electric business platform, a marked as "Network ex-gratia installation" of the C brand urine products, although the praise rate reached 97%, but close to 4,200 of the difference is also quite interesting.

Have the electric business IP address for Beijing's members bluntly bought "fake", and a consumer from Heilongjiang in the product after the evaluation also said: "Serious suspicion is a fake." Persuade everyone to go to the physical store to buy it. It's for kids, after all. ”

So, which part of the problem? There are those in the FMCG industry who believe that channels and bidding or breeding problems are the cause.

As we all know, a lot of domestic FMCG is the use of Dealer mode, layer distribution, product quality how to ensure uniformity, has been a brand enterprise in recent years an important topic.

In addition, online FMCG excessive price war, the same will be "forced" fake products into the electrical platform. It is understood that the price between genuine and fake is often a big gap. If it is a very low price of goods, consumers in the online shopping best for goods to do the authentic certification.

Reporter observation

The platform involves a lot of product difference

Due to a successful refund, the aforementioned reporters to the south to reflect the problem of urine is not wet consumers, aunt ultimately did not send the products to the B Company. The matter ended in a cold case.

However, the well-known urine products do not absorb water, the problem is obviously not a small problem. Fakes, inferior goods, consumer questions seem to be quite evidence. The famous electric dealer sells the holiday, this is a very eye-catching ball title. And the author from a electric business Platform product sales page learned that its just a few months ago to obtain the official B Company authorized.

And the reporter in a electric business platform of customer after-sale evaluation, and aunt Lu experienced similar consumption cases and many. Many consumers, urine is also not wet water, water absorption materials, such as abnormal particles. It is not possible for journalists to verify how these consumers finally solve these problems, or to deal with them at all.

Based on this, the author thinks, the consumer even if in the official authorized platform net buys also need to stay simpleton. Not only the electric dealers need to strengthen the management of purchasing channels, the relevant departments need to strengthen inspection and supervision, consumers themselves should improve the ability to distinguish authenticity.