Online purchase to maintain high growth rate of mobile phone-side business applications rapidly expanding

January 15, 2013 China Internet Network Information Center (CNNIC) in Beijing issued the 31st "China Internet Development Status Statistics report." According to the report, as of the end of December 2012, China's internet users reached 564 million, the network penetration rate of 42.1%, to maintain low growth. Compared with this, the growth rate of mobile phone network has surpassed the traditional network, and the mobile phone has been growing rapidly in the application of micro-blog and E-commerce.

Internet users slow growth of mobile phone users

The report shows that as of the end of December 2012, the size of China's internet users reached 564 million, a total of 50.9 million new netizens. Internet penetration was 42.1%, up 3.8% from the end of 2011. From the data, both indicators continue to slow growth since 2011. At the same time, the number of Chinese mobile phone users increased rapidly. Data show that the number of Chinese mobile phone users in 2012 of 420 million, annual growth rate of 18.1%, far more than the overall increase in Internet users. In addition, the proportion of Internet users using mobile phones also continued to rise, from 69.3% to 74.5%, the position of its first major internet terminals more stable, but the size of mobile internet users and the overall PC users (including desktop computers and laptops) compared to a certain gap.

At present, the number of Internet users in China has been high, the growth and penetration of internet users into a relatively stable period. And the popularity of devices such as smart phones, wireless network upgrades and other factors, it has further promoted the number of mobile phone users to upgrade rapidly.

Home access network ratio of 90% mobile phone microblogging users nearly two-thirds

The report shows that in the internet cafes, school rooms and other places to access the network, the proportion of netizens dropped a large percentage, of which internet cafes accounted for a decline of 5.5%, in the school public computer room Internet users accounted for a decline of 3%, while the proportion of Internet access in the home continued to rise, 91.7% of the Internet users at home %, the increase of personal internet equipment holding ratio and the improvement of network access condition are the main reasons of this phenomenon.

By the end of December 2012, China's micro-blogging user size of 309 million, compared to the end of 2011 increased by 58.73 million, users of the micro-Bo user ratio reached 54.7%. Mobile phone microblogging user size of 202 million, accounting for all the microblogging users of 65.6%, close to the total number of two-thirds.

Online shopping and group buying maintain high growth rate of mobile phone-side business applications expand rapidly

The report shows that as of December 2012, the size of China's online shopping users reached 242 million, the Internet shopping usage rate increased to 42.9%. Compared with 2011, the net purchase user growth 48.07 million people, the growth rate is 24.8%. In the context of gradual slowdown in Internet users, online shopping applications still show rapid growth momentum. Group buying field data show that the number of customers in China group buy 83.27 million, the utilization rate of 2.2% to 14.8%, group purchase users to increase 28.8% a year, continue to maintain a relatively high user growth rate.

Under the influence of the network marketing and the change of the Netizen's consumption concept, many businessmen have broken the single business model and opened up the network channel outside the traditional channel to seek the new growth point of sales. Traditional businesses to the network channel application continues to deepen, traditional channels and network channels are accelerating integration.

With the rapid development of network economy, the application of mobile phone-side E-commerce is also expanding rapidly. Internet users use mobile phones to do online shopping compared to 2011 growth of 6.6%, the user volume is 2.36 times times in 2011; In addition, mobile phone purchase, mobile online payment, mobile internet banking Three types of users in the proportion of mobile users have been increased, the three types of mobile applications of the user size growth rate of more than 80%

January 15, China Internet Network Information Center (CNNIC) also released the "2012 China internet users Consumer Behavior survey Report 3C" (hereinafter referred to as 3C) and "2012 Chinese netizens Consumer Behavior Survey Report Car" (hereinafter referred to as cars), "car" report shows that the past week 67% Consumers have contacted the Internet, ranked first in all media, and the Internet has become the preferred channel for consumers to obtain information about automobiles. and "3C" users more in-depth use of the Internet, the Internet is not only their access to product information is the preferred channel, and has become the important platform they buy products.