Online recruiting market starts to stabilize and improve

Top five online recruitment websites in China and worry income map

According to the news that China's online recruitment market, demand is continuing, high-speed growth. There is room for improvement in the online recruitment market competition. More and more employers are starting to choose ads for online recruitment rather than traditional print ads. Worry executives recently said that foreign online recruiting sites are hard to compete in the Chinese market.

It is reported that worry in 19 cities in China to distribute a paper version of the monthly, most of them are free pages in the newspaper, these monthly magazine can promote its online recruitment website 51job.com Development, to form complementary channels.

Earlier, many analysts were not concerned about the company's shares, but after the recent explosive rise in the company's shares, worry attracted more investors attention. "Worry's organizational structure has become more efficient than it used to be," said Ashish Thadhani, analyst at Gilford Securities, "in recent years, China's vicious competition has improved and the online recruitment market is in good condition." Tedihani himself owns the company's shares.

Tedihani's irrational competition comes mainly from Zhaopin and Chinahr, who said the two companies had previously increased market share by massively increasing marketing spending and lowering advertising prices.

Increased recruitment requirements for enterprises

Analysts say there is more stability in China's online recruiting market. But worry said that the current market competition is still fierce, even in the recruitment season, online recruitment site can not actively raise advertising prices.

Despite rising wages and increasing numbers of workers flocking to cities from the countryside, the Chinese government and private investigators say employers still face the difficulties of recruiting white-collar workers and technical jobs. China's online recruitment web site surged 46% in the fourth quarter of 2009, according to Chinese consumer research agency Eric Consulting. Site traffic in this year's Spring festival, but after the Spring festival, site traffic quickly rebound. The 2010 online recruitment market will grow by 23%, the consultancy predicts.

While worry offers both employers and job seekers the job and job search services, most of the income comes from employers who pay for job postings, resume browsing and other human resources services. Worry chairman and chief Executive Officer Shanghui in the first quarterly earnings report, said: "Many companies in the last year in the face of increased performance and recruitment challenges, the online recruitment market demand is strong." ”

In the United States, newspaper recruitment ads have largely shifted to online recruitment sites such as Monster.com, but in China, the situation is different. Worry's print job ads are still being distributed in big cities such as Beijing, Shanghai and Guangzhou. Sales of print advertising have fallen in the past few years. Sales of print advertising fell from 51% two years ago to 34.2% in 2009. Earlier this year, worry canceled print ads in parts of the city.

At the same time, more employers are opting to advertise online. Worry said the number of employers who bought the company's online job ads last year was 143,451, and that number was only 94,000 two years ago. The proportion of online advertising revenue to the company's total revenue has risen from 33.5% to 40.8% from two years ago.

But Linda Duy, director of worry investment relations, said the company would not cancel print advertising. Because print advertising still plays a part in some cities, in other cities, worry only chooses online ads.

Chinahr's controlling shareholder is the world's online recruiting giant monster, Zhaopin's owner for the Australian online recruiting company. Worry director Linda Duy says foreign companies have some difficulties competing with China's online recruiting market. Monster.com, for example, sells online ads in America at $ hundreds of trillion, but Chinese employers can't afford to pay such high fees. Worry charges are lower, 20 jobs need ads charged 400 yuan, about 59 U.S. dollars.

Worry's big shareholder is also from abroad, with 42.4% per cent being held by Japan's online recruiting company recruit Co. According to the latest financial documents submitted to the SEC, the company's chief executive, Shanghui, holds a 25.7% stake. (Shang)