Online recruitment market structure of small and medium-sized local recruitment site gradually enter the mobile market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to foreign media reports, the recent Chinese online recruitment market demand for sustained growth in the online recruitment market competition has improved. More and more employers choose to advertise online instead of traditional print ads. It can be said that the online recruitment market is good or bad is the entire recruitment market barometer. From another point of view, at present, at the peak of graduate employment, a large number of fresh talent into the recruitment market, the demand for jobs increased, in the online recruitment application of widespread, will inevitably bring online recruitment market demand growth.

In the 08 and 09 economic crisis, the online recruiting industry can be said to have withstood a difficult test. The economic crisis has pulled the global economy to the bottom, and the impact of our economy has been severe. The economic situation affects the management efficiency of the talent recruitment network, economic situation is good, the demand for talent, enterprises recruit job opportunities, recruitment network will upgrade the flow of talent, the economic situation is poor, the demand for talent is small, the company recruitment of talent job search activities are relatively few, talent recruitment site traffic will be reduced, natural, Market share will also increase or decrease due to the amount of traffic. Coupled with industry competition, the recruitment market is cheap, individual job users free of charge, large and medium-sized enterprises since the establishment of recruitment sites and many other factors, a few years ago the recruitment market has slipped to the lowest point, even the network recruitment industry's three giants: worry, intelligence, Chinahr, from the release of the financial results can also be seen in the economic recovery, Also did not make too much profit or even loss.

But this year, with a strong rebound in the economy, both the demand for talent and job demand have grown in both directions. Recruitment site pattern is set, from more than 2000 years ago, to the current real operation of the large-scale web site but 100, the domestic recruitment site in a short span of a few years has eliminated 90%, in the profit model is not clear, recruitment effect is not guaranteed, the lack of awareness of the development process of the three mountains under oppression, Recruitment site to complete the shuffle at the same time, but also completed a competitive focus into the recruitment effect of the operation of the concept of change, but brought a certain growth recovery. According to the analysis, China's network recruitment market in recent years the fittest, capital influx, advertising war, a large number of small and medium-sized recruitment site has been in the net. 2009 China's network recruitment market size of more than 1.2 billion yuan, the market pillars situation unchanged. and small and medium-sized recruitment web site After the shuffle, more to the market segments, in order to dig more users share.

Whether it is low-cost competition, or free strategy, small and medium-sized recruitment sites are not emboldened to challenge the Giants. Its comprehensive marketing ability in front of the giant is not insignificant. How to seize the online recruitment market demand growth momentum, to seize the market resources. As a model of the county recruitment site, Wujiang Talent Network (http://www.wjjob.net/) has a good interpretation of the small and Medium-sized recruitment website focus on market segmentation strategy. Located in the cities below the prefecture and county level to provide specialized recruitment services site, focus on the recruitment needs of this county-class county, Wujiang Talent Network can open up large-scale recruitment site has not taken into account the blind spot, in detail to do a subdivision of the area of online recruitment services, but also to attract more Wujiang users, to the online recruitment site. At the same time, Wujiang Talent Network is also aware that with the development of county economy in China, especially in southern Jiangsu province, such as county-level economically developed areas, people's pace of life is also getting faster, the daily may not be able to take into account the recruitment information from the network, a lot of time is busy outdoors, and more use of mobile phone online access to information. Comprehensive Web site revision upgrade, the domestic most important mobile phone channel (3g.wjjob.net) WAP version, so that users can be anywhere without time and place restrictions on browsing recruitment information, so that users feel the mobile phone to find work on the Internet convenient, mobile channels are very focused on user experience, in addition to optimizing the speed of the Web page to But also for the user to create a small screen for mobile phone browsing information layout. Users can easily browse the job information as long as they have a website account.

It can be said that this is a small and medium-sized local recruitment site to gradually enter the mobile market signal. 2010Q2 China Mobile Internet market overall scale reached 4.02 billion, an increase of 7.7%. At present, to worry, Chi-Chinahr, the three big-headed recruitment site has begun to enter the mobile market, small and medium-sized recruitment sites want to survive, must be grabbed in front of them to seize the regional mobile recruitment market.