Online retailer in Europe: to understand consumers

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, November 29, 2012 online retail annual Meeting, The CEO of Belgium's largest online-selling multimedia and traditional book store Proxiazur, who has shared experience with European electric dealers, seems to be the first to understand the local consumer and consumer psychology for many of China's electric dealers and foreign trade companies wanting to do business in Europe.

Proxiazur chief executive, Jo, looks like many ways to capture the consumer of emotional consumption, but there are specific ways to do business well, especially to grasp rational consumer users.

"Rational thinking consumers often think," I found this product, but when can I get the product, Jo says? How fast does the company deliver? is not the reliance on such sites and products. ”

Jo believes that business in Europe must be frank, if they are Chinese enterprises, be sure to explain. Users can accept Chinese products, but if it is not honest, it is difficult to establish a trust relationship with consumers. Second, Jo thinks that there is something that needs to be made clear and handled in advance: Does it require consumers to pay VAT on online purchases of such a commodity? Which of these products will be paid in dollars? Pound sterling? Or the euro? Jo reminded us not to sell our products in Europe in dollar terms.

In addition, when it comes to returns, Jo believes that reverse logistics must be fully considered, in Europe, 60% of the goods are often returned, very cruel. Therefore, if the warehouse is too far away, it will make time and logistics costs greatly increased.

Finally, in many European countries such as Belgium, consumers will be very cautious in using credit card information and consumption, users will often question "such an electronic retailer, will not abuse my credit card information." "Therefore, it is necessary to arrange their own credit card payment access and the credibility of their own enterprises, to give consumers a sense of adequate reliability."