Online sales key points: Search results & Free Shipping

Source: Internet
Author: User
Keywords Search results free shipping online sales key points consumer

A recent report, which was sent out by research consultancy E-tailing, surveyed 1000 http://www.aliyun.com/zixun/aggregation/7976.html "> Online shoppers, It is said that when shoppers are obsessed with whether to buy, more and more will take into account the search results and the availability of local products, unconditional free shipping is also the most important factor to consider.

According to E-tailing's research data, I have listed the online marketing tools and methodology charts that consumers consider most influential, as shown in the following illustration:

There is also a chart that respondents think are the most important promotional features of the site, and some of the respondents think that in making online purchase decisions "most necessary", some are "very important." The following figure:

From the above two figures can be seen in the eyes of consumers, free shipping is still the most effective way to promote, there are free returns, because consumers will be 211.html "> feel that the freight is an additional cost, does not belong to the product itself." and search results for consumers, provides a great convenience.

The original is contained in the blog of zhouning: http://www.neilzhou.com/?p=360, please indicate the source of the article when reprint.

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