Online shopping "7th regret right" to be protected by law, 3.15 formal implementation

　Beijing Times News (reporter Jiang Trainee reporter Yang Yixin) from tomorrow onwards, consumers have long been waiting for the Internet to buy "regret right" will be protected by law. March 15, the implementation of the new "consumer Rights and Interests Protection Act" stipulates that, in addition to special merchandise, online shopping goods in the arrival of the date of 7th no reason to return goods. In addition to the cat, Jing Dong, suning easy to buy business platform, the same rules apply to Taobao, such as Consumer-to-consumer electric platform.

The new Consumer Rights Protection Act stipulates that in addition to consumer-customized, live perishable, online downloaded or opened audio and video products, computer software and other digital goods, as well as the delivery of newspapers and periodicals, and other 4 kinds of goods, consumers have the right to return the goods within 7th from the date of receipt, and do not need to explain the reasons. In fact, in order to attract consumers, the cat, Beijing East, Suning and other consumer manufacturers have launched a 7-day return of goods service measures. Consumer dissatisfaction with the net purchase of goods mainly focused on Taobao and other Consumer-to-consumer electric platform, the new law or Taobao will have a greater impact on the business. Some Taobao businessmen are worried that a malicious return will increase their own costs, while some consumers worry that the new rules on Taobao can not be well implemented.

In this respect, Taobao official response yesterday, Taobao existing return process can basically maximize the maintenance of the legitimate rights and interests of buyers and sellers, the seller for the return operation process if there is doubt can apply for Taobao small two intervention. And for consumer concerns, Taobao official said that today, 7 days and more than 7 days return service will be in the Taobao shop wide spread, the relevant baby will be hit on the logo of 7 and 7+, to facilitate consumer identification and choice, Now nearly 15,000 Taobao sellers voluntarily promised and apply for a 15-day return service, 3.86 million items set up more than 7 days of return services.

>> Analysis

Electrical Appliance Merchant Logistics warehousing will be under pressure

According to Eric's statistics, last year's 3C power grid purchase size has accounted for 20% of the overall online shopping market. Therefore, by the new elimination of the impact of more than Taobao and other Consumer-to-consumer electric platform, main household appliances, such as the Beijing-East, Suning easy to purchase and other manufacturers will also bear the new pressure. China Electronic Chamber of Commerce, Deputy Secretary-General of the land edge Wave is expected, the new law after the implementation of a period of time, the number of returns may surge, which for electric enterprises and home appliances manufacturers in the logistics, warehousing and payment links will create new pressure. Electrical and manufacturing enterprises need greater logistics distribution, capacity to pay and storage space to deal with the return of large items, these will increase the cost of enterprises, especially in the margins of the business of the company to create pressure.