Online shopping becomes the mainstream lifestyle

Ten years ago, people who scoffed at the internet shopping or opposed it, have now been conquered by the fast-growing web-shopping boom. For E-commerce, the past 2013 is a milestone year, not only the 10 anniversary of the birth of Taobao, but also China overtook the United States for the first time, become the world's largest network retail market.

May 27, Ali Institute released the mainstream Life report shows that Taobao, the establishment of the 2003 network shopping platform, has become a "online shop" synonym, in-depth to ordinary Chinese life in all aspects, become the mainstream lifestyle.

China's online shopping scale surpasses America's

According to the Ali Institute quoted the Alibaba (rolling information) group prospectus figures, as of December 31, 2013, including the cat, Taobao and the total annual commodity transactions (GMV) for 1.542 trillion yuan (253 billion U.S. dollars), a total of 5 billion packages a year, accounting for China's total volume of 54%. On the Alibaba platform, there are more than 231 million active buy, the annual trading pen number of nearly 11 billion strokes. Divide the data into the country's population, each of which spends 1186 yuan a year on the platform, buying 6.3 and collecting nearly 4 parcels. EMarketer data show that the U.S. network retail turnover of 258.9 billion U.S. dollars, about 1.566 trillion yuan. The annual commodity turnover on the Ali platform is comparable to that of the entire United States.

Ali Institute quoted the Alibaba Group Prospectus figures also showed that November 11, 2013, the Ali platform to participate in the 11 sales promotion of the seller within 24 hours of the production of 36.2 billion yuan (5.9 billion U.S. dollars) of turnover. The day-cat platform double A single day of turnover, surpassing the 5.3 billion dollar turnover of all online retail platforms added by ComScore in the United States from Thanksgiving to the Internet in 5 days of Monday.

This set of data is just the beginning of a new decade, the rapid growth of e-commerce is still behind.

Eric's statistics show that as Internet consumption is further driven, China's online retail market will reach 3.79 trillion (622 billion U.S. dollars) and a composite growth rate of 27.2% per cent by 2016. From the age structure, the rise of the group and the growth potential after 00 will determine the future of China's internet industry. In 2013, the Internet's coverage in the population was close to 32%, which is expected to surpass 40% in 2014. With the increasing popularity of the Internet and other users become the backbone of consumption, online shopping will be deeper into and affect people's lives.

From the geographical point of view, the three or four-line city will face a broader open space. Prior to that, Taobao "National County Area Network Development Report" shows: 2012 county-level per capita net purchase 54 times, more than one or two lines of cities per capita net purchase 39 times. Accordingly, the county area per capita net purchase amount also surpasses one or two line city.

The report says Taobao's success is partly thanks to China's underdeveloped retail system. In 2012, 59.8% of China's retail growth came from outside the one or two-line cities, according to data released by the China National Bureau of Statistics. Because the traditional retail system under the three or four-line city consumers have a very limited choice of goods, once the pattern of Taobao broke the geographical constraints, the underlying purchasing power is quickly released.

Omnipotent Online Shopping

In the Ali Institute cited Alibaba Group Prospectus number, there is a group of content: As of the end of 2013, Taobao 8 million active merchants released 796 million items, covering 100 different product categories, 2000 sub categories.

The report says that as long as you can connect to the Internet, Taobao can basically send anything you want to anywhere at any time. Among them, there are Burberry sales of high-grade windbreaker, but also the Chinese rural Old lady hand-sewn cloth shoes, there are only a very few people can afford the helicopter, but also the street to do manual living people pedal to the foot of the three-wheeled; there are furniture produced in Foshan, Guangdong, there are fresh fruit shop , there is a court auction of the price of hundreds of billions of land and plant, but also a price sold less than 1 yuan of bamboo toothpicks.

Last week, Chinese buyers of art from around the world saw Picasso's "Face" and Dali's "Contour of Time" in two pieces on Taobao, and two pieces were eventually bought at 1.15 million and 350,000 yuan. At the same time, Chinese folk craftsmen produced the traditional pictures of Guanyin, Kui, Mammon, Lotus, carp and other images, also occupy a considerable market. On Taobao search "Pictures", you will find not only the famous yangliuqing, there are Zhuxianzhen, Mianzhu, Wuqiang, Fengxiang, peach Blossom Dock and many other regional pictures of the varieties for your choice.

The rich category, the mass of goods, so that Chinese consumers almost become the world's most omnipotent consumers-they can anywhere in the near 800 million items, 8 million sellers free choice. Almost every commodity has more than one business in the sale, so they can also choose the business, which in the formation of competition in the business, the Chinese network to buy business services continue to improve. Today, Taobao's smallest shop-remote areas only one person responsible for all the purchase, consultation, packaging, design, production, delivery, customer service and so on all the kind of trivia, but also often provide a certain period of time no reason to return the service.

Young Chinese men keen on online shopping

A survey just released by Guangzhou sentiment public Opinion Research center said more than 85% of Chinese respondents believe that online shopping is more people, that "online shopping has become the mainstream way of consumption" is also more than 60%.

Goines, chairman of the Dutch AC Nielsen consulting firm China, said: "Our previous research on E-commerce shows that online shopping is on the rise in the world, and that the number of Chinese online shoppers is growing fast." Young Chinese men are more interested in online shopping, and most of them are well educated. This bodes well for the prospects of China's online shopping in another way. ”

To create a "national E-commerce demonstration City," Shenzhen, for example, Shenzhen Economic and Trade and Information Committee data show that 2013, the number of Shenzhen online shopping breakthrough 5 million people, the city's net purchase amount reached 88.9 billion yuan, accounting for the city's social consumption of 20.1% of total retail sales.

Over the past decade, the development of E-commerce has been alarming, opponents of E-commerce to accept the speed is also staggering. Last year, many auction houses and courts have openly questioned the rationality of the judicial auctions conducted by the Zhejiang High Court in Taobao. But now, the Ali Research Institute report data shows that by the end of January 2014, in China's 31 provinces (regions, municipalities), there are already 13 provinces have 187 courts into the network of judicial auction platform. Network survey shows that 97% of users agree to auction on the network platform-related items.

The enhancement of consumer net purchase consciousness, also let more and more grassroots sellers find the new way of getting rich. 53-Year-old Li Yongbao is a farmer in Xiangfan, Hubei province, two years ago, he began to shop in Taobao sales of agricultural products produced in their fields, through the network posting, Li Yongbao won the trust of online buyers. Only the primary four grade level of his success, now his shop is already two crown-won more than 20,000 buyers praise.

Mobile Taobao accounts for three-fourths of wireless trading

Ali Institute of the mainstream Life report on the wireless side of the data show the new direction of Alibaba: the mobile side to open up new areas-the Ali Institute cited Alibaba Group Prospectus figures show that although the mobile phone Taobao is China's most popular mobile app, Alibaba's wireless deal accounted for 76.6% of China's total wireless transactions over the same period, but Ali wants to try new types, not just by translating its advantages on the PC to the mobile side.

March 8, mobile Taobao in China assembled a first-line city of well-known shopping malls such as Grand Hyatt City, Wangfujing, Hualian and so on, held a "38 mobile phone Taobao Life Festival", involving 800 restaurants, more than 300 cinemas more than 2000000 movie tickets, 230 KTV 55,000 boxes, a total of 1.32 million hours of consumption, as well as offline shopping malls 1500 brand counters to participate.

May 31 to June 2, a "Chengdu Taobao Life Festival" activities will be in Chengdu Longhu North Street. Taobao and Longhu North Street in conjunction with a large-scale event, will be the first line online shopping channel, the current popular O2O consumption experience for the first time to Chengdu and even the southwest of the large shopping malls.

7 years ago, Alibaba was just beginning to try to operate on mobile phones. At first only mobile phone recharge such business is accepted, and now the mobile phone Taobao services have been far more than pc―― housewives are willing to sleep in front of the mobile phone for a while, many people gradually developed a mobile phone anytime, anywhere to check logistics, brush the habit of shopping carts. Now, they are receiving a mobile phone taobao to book a nearby restaurant or theater, or looking for a home cleaning aunt to solve more of the location of life services.