Online shopping carnival from today began quite symbolically opened the curtain

With the double this year, the announcement of a big rhythm strategy, means that online shopping carnival from today began quite symbolically opened the curtain.

Battle Double 11, the road electric business has already surging, just past the double quarter, Jingdong, No. 1th shop, Poly-Mei excellent products as a double 11 warm-up prelude, guoqing exposure Double 11 department internal Mail, Tencent Electric business and double one, Suning secretly summoned the national general manager return Ning layout double 11.

A day cat as the protagonist of the online shopping carnival this year's momentum than in previous years, more magnificent, double 11 in order to a merchant must compete node, visible double 11 the entire value chain hides the attractive scale profit, then in this intense battle, who will have the opportunity to become the winner?

First look at the cat, in accordance with the target analysis of 30 billion yuan sprint 50 billion this year, according to the 40 billion compromise calculation, the cat turnover business class eye buckle point, you can get 122 billion, but also does not include advertising fees charged during the promotion period, the size of cash flow rolling interest figures.

Last year, the Beijing-East double 11 between the 2.5 billion turnover, although the BoE did not announce this year's double 11 sales target assumed a 4 billion transaction scale, in accordance with the open platform and the purchase of self-employed 28 accounted for, only the average 5% of the category of eye deduction, can also direct revenue of 200 million yuan.

Suning easy to buy: From 2012 Suning easy to buy transactions See, Suning easy to buy a year's turnover can not be as Taobao day cat double a single day of turnover, from this, can imagine, suning easy to buy in double A will once is a lonely supporting one. And this year, with suning implementation of the double line, the cloud business model on-line, open platform first big promotion and so on some column action frequency now, double 11 suning easy to buy is absolutely cannot ignore an important force.

Tencent representative of the Power network, currently occupy the first four of the E-commerce market share, last year double a single day turnover of 5000 trillion yuan, accounting for 6.8 billion of the year's turnover, double 11 orders accounted for less than 1%, according to this year's Xun 15 billion yuan turnover target, assuming that double accounted for 2%, resulting in 600 million sales. Its revenue is also not small handwriting.

2012 Dangdang set a 100 million Yuan sales, 2013 guoqing internal mail quite public relations, but also can see its dual 11 must contend for, special emphasis on low-cost when, is expected to show more brilliant performance than last year!

From the express industry, 2012 "Double 11" on the day of delivery will be more than 100 million, more than the same period last year. The average price of 7 yuan per piece, express industry direct receipt of gold 700 million yuan, the first half of the year express still maintain more than 60%, in the double 11 outbreak period, to achieve double growth pressure is not, this shows, will produce 1.4 billion yuan revenue, remove surface single cost, packaging costs, collection salesman Commission, transport costs, The final profit is directly attributable to the net income sac. Each express their own share of the soup, is also very conspicuous one pole.

From the point of view of the electric merchant, the conversion rate of the Double 11 is generally over 30%, the excellent conversion rate directly increases the overall weight of the whole shop, and the hidden behind will bring more follow-up purchase behavior. So businesses also directly benefit from it. Take clothing as an example, the assumption is that sales are 100 million yuan, according to gross margin 30%, 30 million is available.

To sum up, the double 11 electric platform and the additional chain of the entire node are profitable, the sky cat will still lead the title of Big Brother. At the same time, behind every harvest is a big investment in cost, from the calendar year to look at the home appliances business platform advertising, the double-xi. advertising scale has reached a considerable level, business profit is lower than usual, whether all the participants are really making money is still a controversial topic, for some businesses, The number does not have the electricity business platform so beautiful, from last year part of the cat double A published situation look, a considerable part of the seller that day does not make money, a considerable part can only achieve break-even, recessive revenue only brings users and long-term advertising benefits.