"Online shopping" changes the business map

Absrtact: In 2012, the total E-commerce business turnover accounted for One-third of the E-commerce turnover in Shanghai, the growth rate and scale exceeded the traditional ten-Long-hidden. At the same time, Shanghai department store sales have seen negative growth. Two-phase contrast, intriguing. Electronic Business

In 2012, the total E-commerce business turnover accounted for One-third of the E-commerce turnover in Shanghai, the growth rate and scale exceeded the traditional "ten-Li Long-hidden". At the same time, Shanghai department store sales have seen negative growth.

Two-phase contrast, intriguing. The vigorous rise of e-commerce is quietly changing the city's inherent commercial territory, the face of the electricity business "forced Palace", the traditional department store will become a "fitting room"?

"Online shopping" changes the business map

Shanghai Jiading has actively developed e-commerce industry in recent years, successfully attracted the Jingdong Mall, the new egg net, where customers prudential products, such as many well-known domestic electric business enterprises. 2012, Jiading E-commerce Enterprises to achieve a total turnover of 35.64 billion yuan, an increase of 53%.

"The Internet's absence of regional nature has brought unprecedented opportunities to suburban development," he said. Jiading Chang Machunrei said that an important support of the electrical business is the intelligent logistics and warehousing system, and in Shanghai such an international metropolis, the central city often has no extra open space, which gives the suburbs a wide range of development.

The company of the East East in 2011, the company settled in Jiading, the year to achieve sales of more than 7 billion yuan, 2012 to about 15 billion yuan, contribution tax more than 70 million yuan.

Jingdong Mall CEO Liu told reporters that Jing-dong is currently in jiading investment to build Asia's largest intelligent logistics center-"Asia number", is expected to be completed by the end of 2013, will support 30 billion yuan per year-40 billion yuan sales.

E-commerce is changing China's traditional business landscape: 2012 Taobao, Day Cat "Double 11" promotional sales of up to 19.1 billion yuan a day, and Zhejiang Yiwu originally unknown village Green Rock Liu Cun, gathered from a number of provinces and cities, more than 2000 households Taobao sellers, is known as "China's first village Taobao" ...

Alipay, 2012, shows that the number of online users in China's four-line cities grew by 64% in 2012, and online payments grew 68%, surpassing one or two-line cities.

"2012 China's network retail turnover of more than 1 trillion yuan, is expected to overtake the United States in 2013, the world's largest online retail market." Nielinghai, deputy director of the Department of Commerce and Information technology, said in Shanghai recently.

Traditional shopping malls become "fitting rooms"?

At the same time as the internet retail boom, the performance growth of traditional stores appears to be somewhat powerless.

Shanghai Business Information Center recently released monitoring data show that 2012 the city's 55 department stores to achieve a cumulative sales of 30.5 billion yuan, down 1.1% year-on-year, the first negative growth since 2010.

Among them, the 2012 Shanghai department store sales of 20 strong total sales of 23.41 billion yuan, down 0.2%, 11 shopping malls appear to varying degrees, significantly more than in previous years, of which 4 of the shopping malls fell more than 10%.

"The original people are to see, touch to buy things, and now consumers in the network can get very full information, including mature network evaluation system, parity system, etc., have solved the problem of online shopping information asymmetry." Huang Lihua, director of the e-commerce center at Fudan University, said that, coupled with the advantages of low price, convenient and fast online shopping, the electric business really began to challenge the traditional business. Some traditional shops are being reduced to "fitting rooms" that people simply don't buy.

"The impact of the electric business on the traditional shopping circle will be unavoidable. "Liu said, especially in the domestic network retail turnover over the 1 trillion yuan mark, the electric business industry hundreds of millions of yuan per year growth, a large part of the traditional retailers turned around."

The impact has begun to appear. Zhongguancun It stores in Beijing, in recent years, the flow of people gradually reduced, some stores began to close down, in Shanghai, the famous Xujiahui business district, a number of large shopping malls, sales have slipped. "A number of standardized products such as electrical appliances, electronic products, books, cosmetics, etc., the future market share of electricity dealers may reach 70%-80%." "Liu said.

In fact, net founder said: "The old brand should put down their posture, seize the opportunity of the Internet." The impact of the electric dealer is not reversible, the old brand should also borrow the net to go to sea. ”

"Shopping paradise" faces consumption diversion

In fact, the face of "awkward fitting room" is not only the traditional shopping malls, but also may include some traditional business center city.

"Shanghai used to be a haven for domestic physical retailing, and it is facing a huge challenge from the electricity business," he said. "NLD Shanghai Municipal party committee full-time deputy principal Committee Rong that Shanghai needs to speed up the transformation and development of the traditional entity retailing, and should also accelerate the research and layout ahead of the derivative business of e-commerce, such as third party payment, net Purchase transit station (collecting Net purchase goods), modern logistics Industry (express industry), etc.

"For the central city, as well as Beijing, Shanghai, such as traditional business centers, to improve user experience and enhance cultural attractiveness." Huang said that in the face of the impact of the electric business to the traditional business district and commercial Center City, Shanghai should reshape the competitiveness of Shanghai's commercial center through the attractive culture and tourist landscape of Disney and Oriental Dream Factory. In addition, we must actively strive for duty-free shops and other policies, so that the loss of overseas consumption power reflux.

Lei, director of China e-commerce Research Center, said that at present all levels of local governments attach great importance to E-commerce, should create a good, relaxed market atmosphere, while doing good supervision of E-commerce, the current exposure to the issue of strict supervision.