Online shopping has become a young friend of the golden wave of an important way, compared to the previous purchase method, online shopping has the advantage of receiving goods, goods than n home, which is also in line with the needs of young friends. With many online shopping mall, we can buy the way is more and more, some people prefer Jingdong, Tian cat such as the business model , and some people are more inclined to Consumer-to-consumer Taobao, ebay model, then what is more suitable for us? Here is a look at the pros and cons of their respective views.
Online shopping choice or Consumer-to-consumer good?
Customer: Business and consumer E-commerce, such as Jingdong Mall, Taobao Mall and so on.
Consumer-to-consumer: E-commerce between consumers and consumers (such as Taobao), everyone can register and can sell goods to others.
Affirmative: Online shopping on the choice of Consumer-to-consumer
Taobao has left a deep impression on the user, and most of the first contact with the internet shopping is also Taobao. Many people say that Taobao's goods are too messy, especially the storage products are emerging, this is indeed the need for future uniform norms. But it has to be admitted that Consumer-to-consumer has quite a big advantage.
First of all, China's internet industry is still booming, we have the world's largest netizens, then to the development of Consumer-to-consumer laid a solid foundation. Compared to Consumer-to-consumer, the base of the manufacturer is very small, then the goods will not reach the number of consumer-to-consumer goods, it is bound to buy personalized products to bring inconvenience to friends.
Consumer-to-consumer the number of commodities is obvious
Second, the marketing cost is greatly reduced, but also allows users to buy relatively cost-effective products. For the website of the Business-to-consumer, often require high costs, this greatly increased the cost of products, and a lot of logistics costs have been added to the commodity above, so relatively public platform such as Taobao, users or small businesses in the sale of goods there is no extra cost, natural but the price of goods is lower.
Consumer-to-consumer contrast (price, quantity purchased)
Finally, the mechanism of consumer-to-consumer is gradually perfected, such as Alipay, hundred pay, such as Third-party platform, but also in the user's consumer purchase rights and interests, even if the user to buy irregular goods, can also be through complaints to defend their rights.
So I think, as long as the purchase of goods is not particularly biased door, and the choice of reputation and high evaluation of consumer-to-consumer merchants, or can buy their favorite good products.
2nd page: Online shopping on the selection of consumer manufacturers 1 to 1
Negative: Online shopping on the election of the
Taobao Day Cat (Tmall) platform in the concept is also closer to the consumer, it also wants to have more sellers to protect the trust and recognition of consumers. On the cat we can see a lot of brand agents to join in, the more sound after-sales service and product quality on the basis of private self-employed to provide consumers with the most comprehensive protection, of course, in the price will certainly be higher than other private merchant price.
Take Jingdong and when when two net buys representative for example, the sales method of the company is simple can understand to put the brand flagship store on the network. Eliminate fakes, after-sale perfect, below the store price advantage becomes its biggest aspect, the net buys is still many consumer's a blind spot, would rather take a car to the entity shop to see as a reality, also dare not easily in the network to say picks oneself likes the product, at this point the customer achieves.
Factory outlets provide 100% of genuine protection
Consumer itself to the manufacturer and user 1 to 1 of the sales method, 100% of the products are from the most original distributors, can be removed from the product adulteration or other aspects of product access caused by the problem. In terms of price, the net buys the commodity also to be below the entity shop price, and provides the related invoice as well as the VAT invoice and so on, has the factory safeguard and has the higher volume ratio, causes the consumer net sale pattern to obtain more and more consumers to approve.
The distribution of goods to payment is also to the maximum extent to ensure the legitimate interests of consumers. When the goods to hand, you can be the first time according to product quality packaging and other issues to see, to achieve consumer recognition can be paid to complete the transaction process.
A more secure way of selling goods to the payment
More Perfect after-sale service standard
In the relevant survey found that the popularity of business, reputation, procurement experience and transaction security become the most important consideration conditions. And the customer mode in the most basic link, is to provide consumers with adequate after-sales service standards. The credibility of the manufacturer's agents is also to a large extent beyond private businesses, the investment in after-sales service will inevitably be different.
More comprehensive after-sales service commitment
Price and quality are excellent
In its own network to buy the platform under the conditions, itself has omitted many aspects of the capital investment, the best price of goods can only be realized on the network shopping platform. Many consumers have become obsessed with this simple, safe and expensive way of spending, which in many ways offers the right conditions for the current fast-paced life.
Price and quality are the most concerned issues for users of the Internet
Lack of channel sources is the weak link of the Business-to-consumer
Compared with Consumer-to-consumer, the Business-to-consumer may not be able to be flat on the price. Can be in the protection of commodities, is the current consumer-to-consumer market can not be achieved, or can never be achieved. The business is more like the army, the orderly conduct of various links, which is for all users to provide a most ideal network shopping platform, it is also believed that in the after-sales service to seize each of the use of consumer mode, thus promoting the development of the entire marketing approach.
Consumer-to-consumer cheaper products are you willing to defy the will?
There are differences in the way people look at online shopping, and many products are still unable to provide channels, resulting in the loss of many consumers from this aspect, such as game point card, foreign trade apparel, parallel imports of electrical appliances. These products, which are closely related to our daily life, now seem to be doing a better job for consumer-to-consumer private businesses, and the advantage of Consumer-to-consumer's marketing model comes into play once consumers get the quality of reliable and cheaper goods through such consumption.