Online shopping consumption should not become a problem of defending rights

In recent years, the net buys "crazy". Alibaba Group revealed that the "double 11" promotional Alipay total sales of 19.1 billion yuan, compared to 5.3 billion yuan last year 260%; "Double 12" in the first minute, Taobao instant influx of 2.7 million people, the day turnover reached 4.38 billion yuan. In fact, with the promotion and application of E-commerce, online shopping due to save time, convenience, low prices and other characteristics, for the vast number of consumers accepted. At the same time, some manufacturers have not complied with the contract agreed delivery time and place, the quantity and quality of goods, and even fake infringing goods to deceive consumers for profit. I think that the problem of online shopping market is really to be carefully examined, but do not have to panic, in the existing legal framework, the network of consumer rights is not a problem, as long as the supervision in place, believe that the network market full competition, operators and consumers are the biggest winners.

To analyze some of the information available, we see that net purchase caused by consumer complaints are mainly concentrated in: electric dealers because the commodity "oversold" can not timely supply demand cancellation of orders, consumers are suspected of fraud, the request by about delivery; Due to the difference between the goods ordered and the actual goods, it is required that the electricity dealers return less than or no fruit. From this, we can see that with the development and growth of the online shopping market, consumers have higher requirements for the quality, shopping flow and after-sale service of the net purchase goods, which is beneficial to the further development of the market. As experts said, online shopping in any part of the service is not in place, will directly affect the satisfaction of consumers, the electric business operators from the "price war" gradually to "value war" change, all-round upgrade service level. In the current online shopping market, the electricity business if only low prices to attract popularity, the pursuit of sales, neglect of after-sales service, etc., will eventually be eliminated by the market. Compared with the complaints of "net" market, these problems are not enough to deny the online market which is in the ascendant.

Of course, in some of the market to circumvent the traditional supervision of the law enforcement departments to engage in illegal operation of the electric dealers, especially the use of network operators and the virtual nature of the operation of the concealment of the characteristics of the network sales of false actors, it must be severely hit.

First, the network platform service providers to the community to open network trading platform data. According to the network trading has been preliminarily established, the implementation of a number of laws and regulations, regulatory departments can from the shop business license registration, Electronic Business platform real name registration, set up a set of information disclosure system, change "virtual" as "entity" to strengthen supervision. At this point, as the first responsible person, e-commerce website has the obligation and responsibility to guarantee the security of network transaction, to supervise the rules and procedures of Internet purchase, to assume the daily management of the online fake behavior, thus to form the management mode of Administrative law enforcement Department supervision, service platform business supervisor and electric dealer self-discipline Through the authorization of the goods sold by the electric dealer, the source of the goods, the registration of the sales records, and the complete record of the relevant business information, it can effectively carry out the preventive regulation of the network selling false behavior beforehand and in the matter.

Second, we can consider the establishment of a unified regulatory network platform Center. In view of the characteristic that the regional span of the network sales behavior is too large, it is urgent to establish a national network supervision center platform. The platform should assemble all the departments of government market supervision and other relevant functional departments, and make clear a leading and competent department, through the Platform combination of network service provider and all the electricity quotient, simultaneously absorbs the intellectual property owner, lets each department or the electric dealer "each" to form a collaborative linkage mechanism, Play the role of the market supervision department to crack down on the network selling false behavior, the responsibility of network technical support of the Telecommunications Management department, intellectual property owner to provide the fake commodity appraisal basis, each website trading platform is retained in the database transaction information, the bank provides the alleged illegal account information, And by the Ministry of Public Security to constitute a criminal offense to intervene in penal reconnaissance, to hold the parties criminally responsible. The platform can also timely and accurate to the consumer bulletin related matters, and facilitate consumer inquiries, complaints or reports, really let the Internet and all the information can be carried out two-way and symmetrical transmission.

Third, the construction of "big rights" mechanism. With the innovation of modern social management concept, in the efforts to serve consumers and alleviate social contradictions, we should also implement the comprehensive rights-defending mechanism of "large integration of management power and large concentration of social services". On the one hand, the market Supervision Department should increase the sale of counterfeit and trademark infringement, consumption fraud, unfair competition and other illegal activities of the crackdown, from the source for operators and consumers to provide a good production and operation and consumption environment, on the other hand, to "safeguard the rights" as the core, pay attention to the people's livelihood, so that the party and the government to serve the population. such as with the electrical business or operators of trade associations to establish protection and protection of the mediation mechanism. According to its authority in the industry, the role of the non-administrative agencies in dealing with industry issues and the coordination of various relations. And the media, such as the establishment of protection and protection of the propaganda work interaction mechanism, fully use the function of publicity, expand the influence of the rights of work and visibility, so that consumers objectively examine their rights and interests, to achieve a win-win outcome. Then, such as with the Judiciary, bar association, such as the establishment of volunteer legal mediation assistance mechanism. The use of legal aid for consumers to build a platform for online shopping, can improve the professional and authoritative online purchase of consumer disputes, effectively solve the network purchase "mediation difficult" bottleneck.

In short, online shopping consumption rights should not be a problem, due to the needs of the service-oriented government, due to the needs of the construction of peace and harmonious society, as long as the real "right for the people to use, the feeling for the people, for the benefit of the people," it will certainly enable consumers to better enjoy the convenience of online shopping and efficiency. (the author is the Shanghai Municipal Bureau of Industry and Commerce senior Statisticians)