Online shopping development, the electricity business should let the consumer eat "assurance"

After Jingdong Mall, Dangdang recently also appeared the user account stolen events. Dangdang 20th issued a statement, March 19 to March 21, the emergency frozen all Dangdang account balance and gift cards to facilitate the user to modify the account password. The company is fully compensated for the loss of the account that has been stolen.

(Daily economic News (blog, Weibo) March 21)

And some electric dealers in the user account is stolen after not recognition, not compensation, Dangdang quickly released the fact that "has been stolen account, the company will be the full compensation for losses." This kind of posture, fully embodies the respect for users, is worth affirming.

This Dangdang account stolen incident, should be said to have been a more satisfactory solution. Need to see, the network shopping market encounters, need to solve, not only this account stolen event. Last year's "Csdn Internet leak Incident", the impact is not only one or two, there may be some sites also have problems, but not open, or the criminals are trying, but have not had time to break some websites and accounts.

With the continuous development of technology, online shopping has become more and more convenient, has gradually become one of the mainstream consumption patterns. With the growing market, many electronic shopping malls and group buying sites have sprung up, scrambling to join the network shopping industry, to a piece. The ensuing chaos, traps and insecurity have brought endless troubles to consumers. In particular, account leaks frequently appear to consumers a great sense of insecurity, and caused a real loss. At present, a number of large electric dealers have exposed account leaks, and user account overdraft events.

How do you deal with similar problems? Dangdang provides an example. Does not deny that in many accounts leaks, the user has a certain responsibility, such as computer poisoning, not enough vigilance, and many internet users are accustomed to use the same account and password on different sites. But to see, the maintenance of online shopping security is the first responsibility of the electric dealer, when the power of the responsibility to the user completely, the loss of the total push to the consumer, it means that the end of the network shop came.

Electric dealers should let consumers eat "reassurance". This is reflected in three: one, the electric dealer should strive to improve the technology and management level, and eliminate all loopholes; Secondly, the electric dealer should make efforts to promote the formation of network morals and the establishment of network law, and promote the purification of the whole Internet. Third, the user appears the loss, the electricity merchant should take responsibility voluntarily, compensates the loss. Only in this way, the online shopping market can always walk in the "spring." In this sense, Dangdang actively compensate for the loss of users, should become the industry practice.