Online shopping dispute will push the net to buy real name, small shop worry about to close taxes

"Interim measures for the administration of online commodity transactions and related services" (hereinafter referred to as "measures"), formulated by the State Administration for industry and Commerce, has recently been openly consulted, and the most controversial of these methods is that "individuals must register their real names on the internet and have to deal with the business registration." "Some people in the industry said that the real name can standardize and promote the healthy development of the market." But some sellers think that after the real name, they may be forced to withdraw from the market because of cost factors.

Online shopping dispute creates real-name system

According to the latest data of Shenzhen Market Supervision Authority, Shenzhen has more than 4.3 million netizens, among them participate in net buys up to 111.90,000. At the same time, the consumption capacity is higher, more than 6 adults spend 100-500 yuan per month, more than 12% of people spend more than 500 yuan. However, behind the boom in online shopping, the various disputes over online shopping have also risen linearly. 2009, the Shenzhen Consumer Council received and the net purchase related complaints reached 141 cases, an increase of 127%.

At the beginning of March, a survey was conducted by the media, which showed that nearly 5 of the net shoppers had been caught in the trouble of online shopping. The main problems focus on the goods not board, after-sales service poor, network fraud, rights and other issues difficult. Online shopping in the eyes of consumers has been an unprecedented crisis of confidence, and the "method" in this context, also appears to be the time.

Easy business chief operating Officer Baowenqing said, "Why consumers have always been the heart of the network has a grudge, it is the information asymmetry between the buyers and sellers, but also this cause of the dispute, the buyer is difficult to prosecute, in fact, there was already a real name call." The advantage of the real-name system is to make up the information gap between the buyers and sellers, on the other hand, it also promotes the development of the online shopping standard and enhances the credibility of the industry ”

Little Shop worried about closing taxes

However, the real-name rules still cause a lot of questioning voice. It is understood that there was a lot of local industrial and commercial administration has planned to integrate E-commerce into the supervision, and required shop to do, caused great controversy. Even some insiders believe that these provisions will hinder the development of the entire e-commerce industry, affecting the livelihood of small and medium-sized entrepreneurs, and ultimately difficult to implement.

Zheng Yujie, vice chairman of Shenzhen internet Application Technology Association, said, "real-name real-name must be combined with the current situation of E-commerce, and take into account the operability of the problem." He pointed out that the same problem had been mentioned in the approach, and that it was very vague as to which businesses should be registered and which did not need to be differentiated. "The reality of business registration should be enterprises or self-employed, but many shop sellers actually even self-employed conditions are not up to." "This is a matter of legal definition, but it is not a solution that can be completely resolved."

In fact, most of the domestic platform is now "real-name", sellers in the sale of goods, must be uploaded by the bank card, ID card copy, and submitted to the network of silver and the Ministry of Public Security system to "positively." So many sellers are not concerned about the "real name", but a series of problems caused by this. "After the registration of the business sector, is it meant to be taxed?" said one Taobao shopkeeper. We are all small profits but quick turnover, low price to go, so we can only close. ”

Zheng Yujie that, "the real name after a group of small websites, shop may be cleaned up." And the original through the major mainstream C 2C platform real-name certification, and legitimate business sellers, may obtain some exemption policy, the entry threshold will certainly be more stringent thereafter. "He stressed," the real-name system to standardize the network market will certainly help, but it will also impact the development of the entire e-commerce industry, at least will hurt the enthusiasm of many grassroots entrepreneurs. However, the approach is still at the stage of soliciting opinions, and the actual impact will not be evaluated until the rules have been introduced. ”