Online shopping has a huge impact on chain stores

Micro Blog new jokes Popular: "67 years ago today, Tokyo to the United States (United States) Soviet Union (Union) surrender, and today, Beijing east to Sue (Ning) (China) The United States" declared war. "Despite the difference in the meaning of the two events, but by occupying the domestic network to buy half of the Jingdong Mall to the home appliance store chain giant crocodile suning Gome declared war, especially in the network of this information-changing platform to catch the fight, its in the China The ripple of the retail market is destined to become the focus of the people's attention.

Both sides of the battle is a knife to see blood, the reporter focused on a Sony 46-inch LED flat-screen TV, the original price of 7499 yuan. From 9 o'clock in the morning, Jing-dong and suning successively bargain, almost every half an hour down the price, until 4 o'clock in the afternoon the lowest price of Beijing East and Suning respectively for 5998 Yuan and 5966 yuan. Finally to the evening 6 o'clock Jankin, jingdong out of stock, Suning returned 6299 yuan. According to relevant data statistics, there are more than 5,000 pieces of large household electrical appliances involved in the price war, the average decline in about 8%.

Although the same day Jingdong, Gome, Su ning all in their own way to declare victory, but because the three parties are concentrated resources in the online force, which undoubtedly on the line of chain stores have a huge impact. "This is a deliberate test war, Jingdong, Gome, suning on their own network to buy high flow impact, logistics endurance, manufacturers supply chain, capital relations and other capabilities of the comprehensive test." A financial expert commented. Such a brutal price war will certainly not be the last, after several such tests, consumer habits will have a decisive shift. The focus of this battle is everyone electricity, next time? Digital, computer, department stores, clothing, books ... Traditional retail stores, are you ready?