Online shopping has become more and more consumers ' choice

　　Double A net purchase, people's consumption enthusiasm and consumption power beyond imagination. But many electric dealers dazzling promotional propaganda, also often let consumer confused. Pull consumption, not only need consumer enthusiasm, more need to standardize the shopping environment and business integrity services.

Price: Hidden between the actual situation

In the purchase of goods should be fully compared to the moment eyes, do not "listen" to the "word" on the website of the electric dealer

"I thought I picked up a big bargain, but I didn't think I was fooled." The consumer of Hangzhou, Zhejiang, said to reporters that last month she bought a 50 percent discount on a brand of sportswear, after receiving clothes, the tag on the label on the price than the site published on the price of more than 200 yuan. Ms Wu is skeptical about her value-for-all shopping.

"Buy better than sell the essence", online shopping is too much, later or go to the mall insurance. Ms Wu sighs helplessly.

China's E-commerce Research Center data show that as of June 2012, the domestic E-commerce service enterprises reached 38,780, an increase of 8%. According to the Ministry of Commerce statistics, China's e-commerce transactions in 2011 amounted to 5.88 trillion yuan, an increase of 29.2%, equivalent to 12.5% of the gross domestic product. But overall, at present, the electric business is still in immature stage.

In the numerous promotional competition and frequent price wars in the electric Business website, the first rose, the high standard low folding, the fictitious original price and so on endless pattern, the price falsehoods like the smoke and mirrors, lets many consumers shout "fooled", some indiscriminate bombing promotion discount is not so much.

From mid-August onwards, Jingdong, Suning and Gome in the field of large household electrical appliances, "three kill" is called a dress rehearsal, yell "electric business War", price promotion is actually hidden fishy.

According to a Amoy network released data show that this round of price war Eve, Jingdong Mall, we have nearly 50 items of electricity products quietly price increases, suning, gome and other businesses of commodity prices "moisture" also a lot.

Jing Lingbo, vice dean of the Institute of Finance and Strategic Studies of the Chinese Academy of Social Sciences, said that a Amoy price war "prices first, then price and out of stock show" The unspoken rules, the promotion of consumers did not get much benefits.

At the beginning of September, the National Development and Reform Commission surveyed Jingdong, Suning, Gome, the initial determination of the price war in the sale of electricity dealers suspected of fictitious price, fraud consumers.

Jing Lingbo that the pattern of false price promotions, from the short-term damage to the interests of consumers, and the long run will not only make the electricity business enterprises into the vicious competition, and damage the confidence of consumers online shopping, e-commerce market business environment and commercial credibility will cause adverse effects.

He suggested that when consumers raise awareness of the rights of protection, the intermediary organizations, especially the association, E-commerce associations to strengthen supervision and industry self-discipline, and jointly promote the improvement of China's network consumption environment and norms.

Product: True and false difficult to distinguish between many

Cheap things are not beautiful, the authenticity of goods is difficult to distinguish, return no door to eat more "grievances", become a lot of consumers "heart"

Ms. Wang from Changsha, Hunan, recently bought a pair of sandals on Taobao. Miss Wang unexpectedly is, she received sandals after trying to wear less than a day, not only the upper glue, even the heel also appeared loose. Helpless, Ms. Wang and sellers to communicate demand returns, but was the seller to sandals have been through to refuse.

After a lot of communication with the seller, the other party finally agreed to return. However, the seller asked Ms. Wang to issue an authoritative unit quality inspection report. This can make Ms Wang made the difficult: "Where to issue a quality inspection report?" Will the price be more expensive than the shoe price? After some deliberation, Ms. Wang had to drop it.

Inexpensive, attracting more and more consumers to enter the E-commerce market. However, like Ms. Wang, online shopping encountered quality problems after the return of goods because of difficulties and eat "grievances" consumers and a few. "Sellers are not anxious buyers", sellers for a variety of reasons to delay time; the consumer's ability to testify is limited; after consuming disputes, according to the principle of "plaintiff on defendant" in our lawsuit jurisdiction, the problem of high cost of complaint in different places has become a "stumbling block" on the way of consumer protection

In this year's CCTV "3 15" party, online shopping complaints volume in the consumer field ranked first. The quality of goods is not in conformity with the description, sales of fake and shoddy products, substandard goods, purchase and repair separation, after-sales service is difficult to protect;

With the high cost of consumer protection is relatively low cost of illegal businesses. "Compared to the entity channels, E-commerce site investment, low cost of construction, in the maintenance of the credibility of the merchant lack of motivation." Li, associate professor of business School of Renmin University of China, said that trading platform virtual, sellers identity concealment, the relative lag of regulation technology and the low cost of illegal electricity dealers are the important reasons for the weeding of the current electricity market and the frequent counterfeiting of fake and inferior goods.

Li that the quality of online shopping is becoming more and more prominent, the need to improve the evaluation mechanism, especially after the return of the evaluation mechanism needs to be implemented, and standardize the electric business market order is to improve the legislative norms in the field of electronic commerce, effective supervision of e-commerce market, improve the illegal cost of electronic commerce.

China e-Commerce Research Center Network Shopping Guide and rights experts Yia Jianfang suggested that consumers in the online shopping as far as possible to choose a qualified, reputable large-scale formal e-commerce site, while paying attention to save chat records, consumer vouchers, shopping invoices and three packs of vouchers, disputes should be timely rights.

In order to promote the development of electronic commerce market, government departments have speeded up the construction of relevant standards. The Regulation on Internet commodity trading and services has been included in the State Council's "two-class legislation" program. This legislation focuses on E-commerce market access, virtual commodity trading norms, network consumption disputes jurisdiction, consumer rights and other consumer concerns. In the field of E-commerce, it is expected to promote e-commerce market to embark on an orderly and healthy development track.

Paid: Phishing website alarm

Some fake websites posing as regular shopping websites, consumers are not careful, become a "bait fish"

Recently, consumers in Beijing, Ms. Zhou visited the mall when she took a fancy to an international brand name bag. She selected a cheap shopping shop online, when the seller agreed to the details, the other party claimed that the network failure to recommend payment. Ms. Zhou did not suspect that he had made the online transfer payment.

"After the successful payment of the seller on the line, the account does not have this transaction record, this just know to encounter a phishing site." Ms. Zhou hurriedly contact with the other side, but the customer service phone always can't get through. "More than 6,000 yuan to hit the" water drift! Mrs. Zhou was very angry.

China's e-commerce complaints and Rights protection public Service platform monitoring shows that this year, "11" Golden Week, the false shopping site seize gold, "Golden Week" peremptory became a "golden robbery." Survey shows that as of the end of June this year, 31.8% of internet shopping experience of netizens have encountered phishing websites or fraudulent websites, the number of users to cheat on the scale of 61.69 million, of which the loss of more than 500 yuan of 39.7%, estimated every year because of phishing website or fraud site to the netizen caused by loss of less than

Some outlaws counterfeit sites that are extremely similar to real sites, and use search tools to publish low-cost advertising, or through chat tools to send phishing links to promote, consumers into such fake web pages paid after purchase, often money two empty. And the production of phishing Web site low-cost, businesses "hit a gun for a place", the site will soon be closed, consumer complaints have no door.

What's more, some unscrupulous merchants forged payment pages prone to "system error", "System Upgrade", "Network failure" and other prompts, require consumers in the transfer page input activation code for account activation, or to pay again, so, consumer losses even more.

Electronic payment security alarm frequency knocking, such a reef heavy, who is responsible for? Who is it?

The reason is that, on the one hand, the illegal electric dealers borrow the new technology to play tricks, use the system or management loopholes to lure consumers; On the other hand, some consumers complacency, a little attention to become a "bait fish." For example, some consumers covet cheap, arbitrarily receive and run the network links or files sent by strangers, providing an opportunity for outlaws.

"Consumers must choose to buy a high degree of honesty, perfect after-sales service of large formal shopping sites, especially to be wary of chatting tools in the" Low-cost commodity links "or some sites playing" special "," award "and other banner window ads, open to carefully identify the site and website page authenticity. "Yia Jianfang suggested that consumers should choose a third-party payment platform to pay, do not trust the merchant" offline payment "reason, avoid money two empty.

Electronic payment is an important part of the transaction of commodity in electronic commerce, and its security problem should not be underestimated. The Ministry of Commerce's "Twelve-Five" guidance on the development of electronic commerce proposed to the E-commerce trading platform and the operating entity to carry out credit evaluation and certification services. E-Commerce Association of China has gradually advanced the "Integrity Certification service Project", for the legitimate electric business platform awarded the "Integrity Honor electronic signature" logo, not only to protect legitimate network operators to avoid being illegal fishing, duplication, and for the vast number of Internet users to effectively identify legitimate electric platform to provide strong protection. As of the end of September 2012, 187 units have become "integrity demonstration enterprises and units."

At the same time, consumers should do a good job online shopping: Regular, timely upgrade anti-virus software, preferably the installation of professional anti-phishing security software; In the electronic payment, should not complacency, as far as possible to choose the formal shopping process, a multi-party verification after the operation, once suspicious behavior, should immediately stop paying, and timely alarm.