Online shopping in Monday this year, the entire United States online shopping will grow 13.1% year-on-year

U.S. market research firm IBISWorld that this year's "online shopping Monday" (the first Monday after Thanksgiving, this year for December 2) of the entire U.S. online shopping will grow 13.1%, to 1.8 billion U.S. dollars.

Although the absolute numbers are not low, the growth rate is slower than 21% in 2012. But this year, more Americans will be shopping online for Monday, instead of continuing the "black Friday" offline shopping tradition, according to American Express. In this view, "online shopping Monday" has surpassed "black Friday", the most popular shopping day for American consumers.

However, although the number of shoppers in the lead, but "net purchase Monday" Total shopping still only "black Friday" 15%.

From Thanksgiving to Christmas during the entire shopping season, the total amount of U.S. consumer shopping will be close to 62 billion U.S. dollars, higher than 2012 15%. The share of mobile shopping is also on the rise, with total mobile shopping expected to reach $10 billion trillion throughout the shopping season.