Online shopping is changing the way Valentine's Day festivals

Valentine's Day has always been a great importance to the business promotion opportunities, but with the rapid development of online shopping, more and more consumers choose to buy Valentine's Day gifts online. W not only rich style, reasonable price, but also through express and other ways to express a special mind. It can be said that online shopping is changing the way Valentine's Day festival.

The number of flowers express greatly increased

"I ordered a bouquet of roses for my girlfriend, a total of 11 flowers, and 100 yuan." I can't accompany her on this Valentine's Day. "In the city of a company as a computer technician, Xiao Yang, in the online booking rose Valentine's Day on time to the hands of his girlfriend, he was very happy to tell reporters, he has several colleagues and students in the online booking flowers, on Valentine's Day sent out." This year's Valentine's Day is not the weekend, a few days ago Xiao Yang for Valentine's Day can not accompany the girlfriend in Nanjing to worry about, but he listened to a friend of the proposal net bought flowers, finally relieved tone. Since online shopping has become a big way for people to buy flowers, Valentine's Day online shopping is also favored by young people.

This year's 24-year-old grandson has a number of nets to buy flowers experience, he also gave a few suggestions: "Although the net to buy flowers convenient and affordable, but also pay attention to prevent malicious deception." Be sure to find a professional, reputable website purchase, pay attention to the merchant's description of the baby, for orders must repeatedly confirm the payment. ”

Valentine's Day Eve, reporters in a number of large shopping sites, almost all the home page has been replaced by Valentine's Day gift promotion, a variety of special Valentine's Day roses bouquet, Valentine's Day gift seconds to kill everywhere. Site thermal recommended variety of rose bouquets, there are 11 of Roses classic outfit, there are 99 roses luxury outfit, but also with the lily, Valentine's grass and other flowers, prices are more favorable, and many sites played a "free shipping", "Send Flowers Home" and other promotional slogans and signboards to attract customers. The site can book millions of flowers a day, up from the same period last year, according to data published by a network of statisticians.

Reporters see, and the site of the lively compared to the city of the entities of the sales of flower shop has not been popular in previous years. "This year rose general price is high, the reservation price basically at 5 yuan to 10 yuan per branch, Valentine's Day price will rise." "The owner of a florist said that they had started a flower reservation for Valentine's Day from the Spring festival, but so far there was not much reservation," he said, noting that a large number of sites are now booking roses, to a certain extent rob the business of the flower entity store.

Flowers Chocolate Hottest

A shopping site data show that nearly a week of Valentine's Day supplies overall sales rose twice times, Valentine's Day gift keywords in the last seven days soared 556.54%, become the biggest hot. Data from the analysis site shows that from the start of the day after work, the search for "Valentine's Day Gift" and other keywords of the user line up more than three times times.

Every Valentine's Day, flowers and chocolates are always the hottest products, and this year is no exception. A shopping site data show that more than 790,000 chocolate last week, search 1.48 million times, the chain Rose 268.79%, a total of more than 99,000 people to buy, flowers sold more than 140,000, search more than 400,000 times, the chain Rose 364.78%, a total of more than 14,000 people buy, which implies "lifelong" The 11 roses deal most.

The advent of Valentine's Day also gives people a stronger desire to get rid of their single desires. A shopping site data show, near Valentine's Day, the so-called "Peach Blossom" supplies sold, powder Crystal became a search for a big hot, nearly a week to search more than 7,000 people, a total of more than 28,000 times, the last seven days soared 126%.

"Personalized lovers soft Tao, 30 days to sell 7 pieces, pure hand-made dragon baby, 30 days sold 55 pieces." "This is part of the sales information on some of the items on a shopping site. In fact, for many young people, traditional Valentine's Day gifts can not meet their needs, then perhaps online can throw a lot of fun and creative gadgets.

Enter the words "Valentine's Day" on the shopping website, jump out the product result as many as 1.504 million pieces. It is understood that jewelry is the hottest online shopping for Valentine's Day gifts. In addition to the wealth of goods, the reporter also found that from the beginning of February, a shopping site on the launch of the "Valentine's Day advertising season" activities, online shopping products originally have price advantages, plus activity discounts, all kinds of jewelry, gifts, cosmetics prices lower than the price line below the market price to 40 percent.

Although the network purchase consumption strength can not be overlooked, but the reporter from some of the entity boutique shop to understand that the Valentine's Day market entity shop is also early preparation. A brand doll store staff said: "One Christmas our single day sales amounted to more than 5,000 yuan, we are not worried about the Valentine's Day market." "A painted pottery shop staff said that Valentine's Day couples on the cup, table, dolls and other gifts popular probability is greater, and its store brand is the national unified Retail price, the brand is guaranteed, so the entity consumer market is still very confident."

Creative Gifts Unique Personality

A reporter clicks on a website home page to see, many shops have launched Valentine's Day special push commodity. The reporter saw that the shop has been dressed up as a romantic pink, but also launched a "gossip" Valentine's Day column, a series of fashionable Valentine's Day gifts to people refreshing. The reporter found that the store's Valentine's Day gift is not based on flowers and chocolate, mainly some custom lovers jewelry, "color printing engraving crystal", "DIY Handmade album", "Photo-customized" and other personalized goods are very conspicuous.

The shop's customer service staff told reporters, Valentine's Day is coming, the store's business is very hot, every day to consult the customer is very much, busy busy. According to customer service staff, they store a lot of personalized Valentine's Day goods are only shelves, the price of 30 yuan to 100 yuan. Because a lot of goods are new products, the store is not very sufficient supply, so many goods only shelves were robbed empty.

"I am a typical online shopping, often in the Internet shop, both cost-effective and convenient." "In this city a public institution to work, Mr. Tang told reporters this Valentine's Day he took a pair of" Space memory cotton Lovers pillow, "the two pillows together is a complete love. Hope one day will be able to marry his girlfriend home, let "Love" become complete.

Mr. Deng, who also likes to buy online, has customized a crystal piano this year, setting himself and his girlfriend's photos in the crystal piano. Mr. Deng told reporters that last year he bought Valentine's Day gifts online, but due to the lack of timely filming, resulting in gifts on Valentine's Day the second genius to the hands of his girlfriend, very depressed. This year, Mr. Deng in order to be able to send Valentine's Day gifts to the hands of his girlfriend, ahead of the online orders, bought a mysterious gift, hoping to give her girlfriend a surprise.

Reporters on the internet to learn that most of the online purchase of Valentine's Day gift users think, online shopping is the idea. A doll with a photo of himself and his lover, a wallet that can be examined, a crystal with two people in it ... A lot of creative gifts need special customization, physical shop operation is more troublesome, online shop has become the best choice.

In addition, every Valentine's Day, some restaurants are always overcrowded, for this reason there are businesses to launch "DIY Valentine's Dinner." A shopping website, DIY steak raw materials plus spices as long as dozens of yuan, after hand can learn to make a delicious steak. Salmon, steak packages, Haagen-Dazs couple cakes and all kinds of fresh fruit is also the major Life group purchase site recently the key commodities. "Compared to the uninsured love, this DIY feast is much more affordable." "The Netizen" small sheep "said.

Website to play a promotional battle

The reporter browsed Taobao, Taobao Mall, Dangdang, Pat Net and other shopping websites, home on Valentine's Day promotional ads everywhere.

Taobao Mall home, not only launched the flagship store Flowers Courier, Creative gift Square, as well as intimate gift shops, dating shop, such as dress up.

Dangdang, "All for the love of daily necessities 20 percent" launched "Love & Beauty, love & Food, Love & Life, Love & Health" four plates, including cosmetics, food, household items, health products and so on.

Suning easy to buy website, "Love ta send ta select you love", not only clothing, watches, cosmetics and so on, there are digital electronic products, household appliances and so on.

Amazon has launched a second kill for Valentine's Day jewelry in early February, taking part of the second kill product as an example a pair of agate bracelet market price of 940 yuan, the website price is 188 yuan, the second kill price of 99 yuan, limited to 200 pieces; a market price and the website price is 1700 yuan Diamond pendant, the second kill price is only 999 yuan , with a limit of 10 pieces. When the reporter press, the two items have been killed in seconds.

Jingdong Mall also launched Valentine's Day special promotions, covering watches and clocks jewelry, food gift boxes, a protective makeup and so on, different goods have different price range, to iPad2 32GWiFi version for example, the price from the previous 4488 yuan to 4298 yuan.

In addition, the reporter also found on some sites on the "Valentine's Day Special" words of the shopping area, a variety of goods, plus a variety of promotional means really dazzling.

Reporters noted that these sites on the "Valentine's Day" promotional activities, as early as February 1 has quietly started, the night before the Lantern Festival, the deadline is February 14. Visible, online merchants by the Lantern Festival business opportunities early in the following "Valentine's Day" prepared.

At the same time, Valentine's Day, many express companies have accumulated a large number of express, plus the vast number of netizens shopping in the festival after the outbreak, so the courier became very busy after the festival. A courier company staff told reporters, the company Noughties began to work, the first day to accept nearly 300 pieces of express business. The inventory must be delivered as soon as possible, because it is going to Valentine's Day, the express will be more. The staff said, "Valentine's Day, the local express will become very much, mostly flowers, chocolates, love letters, etc., are required on Valentine's Day must be sent to the hands of lovers." On Valentine's Day, our courier will be busier. ”