Online shopping luxury fakes high? Lack of supply is the main reason?

The wonderful story of the "Soar" of the Chinese electric Business enterprise is always inseparable from the "fake companion". However, the research from the Wealth Quality Research Institute found that the survey found that has an ironic fact, that by the more than 3/4 of the luxury brands in China that the "Shanzhai" to its brand impact is not as big as imagined. At the same time, consumers are most concerned about the purchase of luxury products "product authenticity", but the consumer's online shopping enthusiasm is as usual, the

So, this week, the cloud will peel off one or two layers of floating ornaments from the surface of the online shopping boom to explore the sources and driving forces of counterfeit luxury goods.

How

Luxury a goods How to enter the online shopping platform?

Path One: B 2C website to introduce third party luxury goods sellers.

Consumers in the B 2C site every single, it is in the background at the same time to partners under a single, picture layout, delivery, freight, after-sales service and so on are third-party sellers are responsible. To tell the truth, this B 2C site is only a flow of empty shell, the third-party sellers of the authenticity of the source of lack of control.

Path two: B 2C website self-built luxury buying team, its own source of supply mainly from the overseas Austrian and some U.S. procurement + domestic traders. The vast majority of the luxury goods obtained by this model are not officially authorized (commonly known as "parallel imports") and are not protected by law.

Path three: B 2C small web site through the "Ant move" type, from overseas students, outbound tourists, domestic luxury stores and other channels in the "sweep goods." This mode of purchase can easily lead to high imitation a goods doped among them. According to luxury agents confirmed that the current foreign luxury goods are more than domestic merchandise flow, and part of the outflow of fakes is the luxury brand stores.

Conclusion: Luxury goods sold on the B 2 C website, 8 5 are fakes, according to senior figures in the luxury industry.

WHERE

These years, luxury sites are "transition to do special selling, flash purchase;"

Temple net turn to do second-hand luxury sale;

Show network, excellent public network, Shang nets and so on, set to become a designer brand, the main popular fashion consumption.

Conclusion: Luxury goods electric dealer ≠ luxury + electricity quotient, use the popular electric trader's trader's route to manage the luxury goods, it is easy to enter a dead end.

Data collation: Xiaoxin intern Yang Entie Liaoxiaowen Li Siyi

Data Source: Institute of Wealth Quality Statistics Report, China International e-Commerce Research Center, Public Information