Recently, Suning easy to buy foreign announced will invest 1 billion special best-selling source and the billion concessions to the amount of money to concentrate on the market, this "whole network gauntlet" is detonated http://www.aliyun.com/zixun/aggregation/34463.html "> Electric dealer price war fuse, Jingdong Mall, Cat, Bowser nets, such as outdoor and other well-known electric dealers have also followed up, the electric business of this promotional battle for the booming online shopping market has injected a shot of tonic.
under the "Afternoon" suning Tesco to "breakdown of the entire network price"
last week, suning to the whole network E-commerce Enterprise issued "The Afternoon", known as "breakdown of the entire network price", which let the outside world are concerned about suning easy to take the marketing offensive. Yesterday, Suning easy to buy foreign announced: will invest 1 billion special best-selling source and the billion to let the amount of money to concentrate on the market, yesterday and today, two days open easy pay charge 100 yuan return to 100 yuan activities, to ensure that the full 20% basic strength, at the same time on April 18-20th, the official opening of Three days a day to hold three 30 percent special, a large number of best-selling star single goods 30 percent, the whole network price war officially started. It is reported that Suning easy to buy online more than two years is known as China's electric business industry, a dark horse, this year put forward the goal of 30 billion yuan sprint.
to challenge other electronic sites to join the "price war"
Suning easy to buy the "afternoon" a stone stirred thousand layers of waves, led to the Jingdong Mall, the cat, Bowser nets, such as outdoor and other well-known electric dealer's high concern, many sites also made clear that will join or have joined or will be innovative way to join the "price war". Gome (Micro-bo) 's online shopping mall Bowser network yesterday officially launched the "wedding married season Happy 1 dragon" large-scale online wedding festival promotional activities, for consumers to marry and home decoration must be indispensable TV, ice washing, air-conditioning, bedding, building materials hardware, kitchen utensils and other size appliances, As well as home appliances two major categories near hundreds products for a comprehensive price reduction sales. Bowser Network said that this is only Bowser network "51" a small part of the promotional content, "51" before and after, Bowser will also have a more heavy promotional launch, and even more than last year.
According to the reporter understand, by Dangdang and Gome Online mall together to create "Gome (Micro bo) City" is also officially online, recently launched a big round of promotional, "let the scale will be more than 50 million yuan." Dangdang relevant responsible person said. Jingdong Mall also did not idle, launched a number of rounds of promotional offensive, hoping to "withstand" the low price of competitors sales promotion.
Although the cat did not carry out a large-scale promotion, but also from yesterday officially launched a "Cat new fashion" interactive activities, through the online activities of the way to send "red envelopes", to attract users ' attention.
Such an outdoor Anniversary "value War" should be the "price war"
Suning easy to buy, Jingdong Mall, the cat, Bowser nets and other electric operators, no doubt that this year 51 electric sales promotion war has opened early, and at this time coincides with China's leading outdoor supplies mall so outdoor (so the net www.ruci.cn) anniversary, its innovative thinking is different, the first push electric quotient "value war" The "price war" against each other. According to such outdoor officials, blindly advocating low prices will hurt the industry, and ultimately hurt the interests of users, the user's real demand for shopping is "value" itself, this value includes brand value and product value, so the outdoor main push based on brand value and product value of the combination of both the price, so that users enjoy a simple shopping fun, and enjoy the high quality of high-quality outdoor products brand for its happiness!
based on such concepts and values, so outdoor work together Hakuma Hacuma, Haiwoods hiwoods and other high-quality new style of outdoor brands, to carry out the return to outdoor value big action, daily million value passion transmission. It is reported that the value of the participants to participate in this anniversary is more opportunities to be provided by such outdoor value of 4888 yuan outdoor equipment set.
