Online shopping spree swept the "Singles Day" 1 electric dealers 1 days to sell 19.1 billion

With the arrival of the double 11, brewing one months of the electric business War opened, many people on the November 10 night in the computer ready to buy a discount goods, the Electronic business site turnover also repeatedly record. As of 11th 2 o'clock in the afternoon, Taobao cat turnover has exceeded 10 billion yuan, far more than the largest online shopping festival in the United States daily turnover. And the popular online shopping contrast is, the traditional business on the same day performance.

I didn't sleep for the promotion.

"Keep for a night, finally grab the goods I want." "11th noon, the Island City Citizen song Lady tells the reporter with red eyes, in order to meet double A network commodity big promotion, she has already put the good merchandise to the favorite folder in advance." Worried about the 11th morning to get up again may not have the goods, she from 10th night until the 11th 5 o'clock in the morning, finally satisfied with the goods all bought down.

Reporters interviewed a number of young people, found that the early morning of November 11, the Internet to buy a few, interviewed 20 people, at least four adults involved in snapping up.

NET purchase over US

Taobao Day Cat released data shows that November 11 after 0 o'clock in 10 minutes, the number of visits over tens of millions of dollars, Alipay total turnover exceeded 250 million yuan. By 11th 2 o'clock in the afternoon, the 14-hour turnover exceeded 10 billion yuan. November 12 0:07, Taobao Cat official microblogging release said, 11th all day, Alipay total turnover of 19.1 billion yuan, of which 13.2 billion days, Taobao platform 5.9 billion yuan. In addition, the Electric Business website Jingdong Mall, Suning and other sales also have a big increase. And that morning, because the next single person too many, days cat website Once paralyzed, a lot of people under the order can not pay money.

"By 4 o'clock in the afternoon, sales have doubled!" "Local electric Shangsup mall director Chen told reporters that the mall in addition to have an independent website, has entered the days of the cat and Jingdong, they combine double 11 in advance 4 days to start the promotion," the overall feeling of the promotion is very successful. ”

The reporter learned that the November 11 shopping carnival was launched by Taobao, a total of more than 10,000 network business participation. As a result of participation in the activities of the brand and commodity concessions, so the other brands have to follow up the promotion, a so-called "China online shopping festival" in this birth.

It is reported that the first Monday after Thanksgiving is the largest online shopping festival in the United States "online Monday (Cybermonday)", the day last year, the U.S. shopping website online sales amounted to 1.25 billion U.S. dollars, about 7.8 billion yuan. The 11th-day cat's turnover is far more than this figure, showing a huge consumption capacity.

Traditional business performance is mediocre

Compared with the electric business website Gongchenglvede, the reporter in the island City traditional business interview found, Singles Day business reaction is flat, many businesses do not even overall promotional plans. "Today's cooling, out of the window, less people, a part of the source." "A sales person in a department store said.

Industry insiders believe that the "Singles Day" promotional electric dealers to win over traditional businesses, is a traditional retail business and the new retail trade in the positive confrontation. The electric business is slashing tens of billions of sales, reflecting that China's retail business is "fundamentally changing" the form of online transactions has been the former as a supplementary channel for the retail industry, transformation into the mainstream form of domestic demand, which began to completely push the traditional retail business upgrade.

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