Online show "Day in bucket gold"

Absrtact: Talk about the video industry, burning money is almost a lingering label, even if tens of millions of eyes closely focused on the industry boss, in front of the most difficult to overcome the dilemma is still profitable. But outside the spotlight in this big industry, there's an industry that feeds on cock silk.

Talk about the video industry, "burning money" is almost a lingering label, even if tens of thousands of eyes closely focused on the industry boss, in front of the most difficult to overcome the dilemma is still profitable. But in this big industry spotlight outside, there is a "cock silk" to feed the industry, is the online show field.

Online show "Day in bucket gold"

On the home page of Quack community, a few "non-mainstream" style girls occupy the position of "star recommendation", Purple wig, the young face with heavy make-up and big eyes. In a room called "Dazzle Dance Show", the background music is popular web songs, three girls are working hard to twist the dance. If you like which girl, you can send her flowers, a flower price converted into RMB from 5 cents to 500 yuan. You spend the money, will be quack and girls according to a certain proportion.

It is such a seemingly "not inflow" of the industry, but has a very strong profitability. The official data of quack video is that revenue will exceed 1 billion yuan this year, anecdotal rumors, another online show model of the site 9158 last year has achieved 1 billion. In other words, these online show site revenue of nearly 3 million yuan a day, such revenue data in the entire Internet industry is pretty, and, 9158 and quack video, including by transformation for the online show to revive the six rooms, are profitable.

For the industry has been rumored online show field industry is "profiteering" one said, Quack founder Dong Guanjie's response to downplay, "not a windfall, gross margin is about 50%." But in the entire Internet industry, can do such a gross profit margin in addition to online games, the other probably really did not.

The girls who perform talent shows on these sites are the "core assets" of the site. NetEase technology in the visit that these "artists" income of a large number of people, the monthly income of up to tens of thousands of yuan is also a lot of them, and most of them, just spare time part-time. One comparable data is that this year's latest survey shows that the average wage for white-collar workers in Beijing is 5453 yuan.

Support These beautiful figures, is the domestic three or four line city or even the netizen of the town. Income is not high, but there are a lot of free time, longing for the halo of Stars, but also unreachable. They lack social relations and social status in real life, enjoy in the virtual society and be sought after, willing to enjoy for their favorite anchors small pay, and enjoy the satisfaction. Dong Guanjie introduced, in China's 500 million netizens, have half belong to this group.

Dong Guanjie also frankly, in the quack platform, in fact, most of them are free users and or pay less users, but these free users for the platform has brought great popularity, quack now has achieved peak million online. Said the popular point, is the cock silk to hold the person field, the money holds the money field.

One of the most widely transmitted cases in the circle is: on 9158 platform, a Suzhou clothing boss in order to beg female anchor's heart, on her birthday this day gave her 1128 "virtual airplane", along with the airplane whistling together, also has the clothing boss account 338400 yuan. The female anchor earns 250,000 a night, according to the 9158-percent-high ratio of 75%.

Followers "Smell the money."

Once a model with a huge economic effect is paid attention, someone will soon follow. In addition to the early yy, 9158 and Quack, and later transformed the six rooms. Now some video sites are also extending their tentacles to the online show field.

Sohu Video has the same kind of business as a core project, everyone chairman Chen also a few days ago read earnings said that the 56 network will be in the "show field" aspects of increased investment.

These in the traditional video business losses of the loss of the video site, fancy the online show mode to the money quickly, to more money, so have poured in. But does the industry really have no threshold to come in and get money?

Dong Guanjie that the online show is a strong operation of the product, the need for resource mining and operational capacity is very strong, and resources must be accumulated over the long term.

Dong Guanjie admits that, like video, online shows are not a highly user-bonded industry, and many users follow their favorite artists rather than follow the platform. So, for the online show platform, "Entertainer" is the core of resources, a number of platforms will be to get more popular female anchors and scramble for. The early way to snatch is to increase the proportion, but only by improving the partition is the ceiling. So quack in this year began to introduce the light of the media strategic investment, hope to be able to borrow light resources to quack on the platform of the grassroots star have mature star nurturance mechanism, in and other platform "Rob artists" competition has more powerful cards.

Later, due to lack of accumulation, it may not be able to be in the "artist scramble" from behind.

Another big problem for new players is regulation, in 9158 or quack community performers have tens of thousands of people, there will inevitably be temptation, tease and other pornographic ingredients. To this end, 9158 have repeatedly upgraded their own regulatory system, video audit of the high degree of difficulty so that 9158 pay a huge audit costs. Quack also pioneered the implementation of real-time monitoring, in addition to machine filtering accident, every two seconds will be all the room screenshot, by manual audit.

It is not clear that the players will be able to surpass the old players, but it is predictable that the blue sea becomes the Red Sea in a twinkling.