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Affa and friends

For individual users, the computer, the Internet, in addition to business entertainment, but also to bring us what? The answer is: The network can also make money! Yes, as many people say, the web has unlimited business opportunities, and if you are blind to these opportunities, you will inevitably miss the opportunity. Around us, many born in the late 70 's, the early 80 of the new humanity by virtue of the "calf" spirit, in the network began the career of personal entrepreneurship. These "cyber-people" are at our side, they may be familiar with our friends, but also may be our colleagues in the same life. Do you want to know their entrepreneurial stories on the web? I'll tell you now.

From personal hobbies to publishing books

Character: Affa, one of the www.affalog.com creators of the slow-living handmade website, is currently preparing to publish a professional book on hand-made books.

Time to build the net: March 2006

NET main impression: Affa is a advocating "slow life" of Guangzhou Girl, she evaluates her own work "vigor mushroom", slow, leisurely. However, it is such a girl accustomed to all the slow, but there is a wonderful online experience.

Once studying in Italy, Affa, engaged in advertising, is now a well-known fashion magazine in Guangzhou Editor. Outside of work, Affa's favorite is to be a "slow-thinking person". So she built a unique personal website with the idea and hobby, shared her slow life experience, and built a paradise of handmade creators around the world on her web platform.

A year ago, Affa and her good friend wing, with their words, vision, graffiti and other ways, specifically produced a "slow Life" as the theme of the personal website. Affa said that the initial investment is not much, about 10,000 yuan, for the application of domain names, please professional network design staff to design Web pages and so on. Then, their own and partners constantly collect information, update and improve the content on the site, began to make the site appear to be vivid. Today, Affa's Web site not only describes the "live" theme of "Slow living", and gradually increased the theme of hand-creation, collected around the world, handmade creators of the proud to become China's first dedicated to introduce handmade works of personal website, and "Affalog" influence gradually from the circle of friends to expand, Gradually become a network of small and famous handmade web site.

Reporter asks Affa: "Everybody sells the product on the net, but your website is so personalized, have not thought to make money ah?" "Hear this question Affa spit out the tongue to say:" Actually did not think to make money is impossible, but we all know to make money not so fast, must first perfect oneself just do. However, our website has been paid attention to, a long time ago, a famous publisher and we talked about the book of things, intend to publish our website published by the World of handmade works, although the first printing of the book, but I think this is a good start for our website. ”

Affa is so leisurely, to use the network to make quick money things are very indifferent, but she also has its own big ideal. Affa often said that the small public may not have no benefit, like foreign has a very successful similar website Etsy, to their website development provides a clear direction. Affa said, now have many accept "slow life", "Le live" and other ideas of the people gradually pay attention to their site, the book is only the first step, the second step is to launch the new version of the Chinese and English "Affalog" site, so that more people around the world can easily read the content of the Affa believes that their websites will only get better.

Experience: Affa said, at first don't just think about making money, spend more time on improving the quality of the site, will reap more.

As a site to share handmade works, the photos and text on the website are exquisite enough, so it takes a lot of time to choose the pictures and content, so you can't handle it and reduce the quality of the website.

From shop to 600m2 physical store

Person: Kahn lingling Guangzhou beibei Maternity and Infant supplies store operator

Time to build the net: May 2006

NET main impression: Kahn Lingling originally are nine to five office staff, but, and willing to ordinary workers, this young couple is very concerned about the trend of the tide around, and very dare to tasting spirit.

Last year, a group of friends who were born in the late 70 and 80 were fond of buying this new gadget. Lingling brain quickly, then and her husband Kahn to discuss whether they also open an online shop, as for shop selling what, this can not be good at planning lingling. She suddenly thought of, because these years around the pregnant children of the young mothers are particularly many, beautiful and inexpensive children's wear will certainly be accustomed to the online shopping style of the young mothers love. Lingling's idea was immediately Kahn support, so, young couple began to plan their online children's clothing shop.

At first, on weekends, Kahn Lingling began in Canton major children's clothing wholesale market to understand market, looking for the right source, at the same time, young couple also began in Taobao registered a name "Children's Day children's clothing shop" of the shop, start to understand the goods to take photos, transmission, pricing, network sales and after-sales service and a series of procedures

At first, both of them had no bottom on the Internet business, just doing it part-time. Even so, the young couple will be at the beginning of the shop to do a vivid, lingling is good at planning, can always come up with a lot of promotional methods to attract customers, such as often do children's clothing special promotions, gifts mom like small gifts ... This series of measures has earned good returns. And Kahn is focused on brand planning, grasp the development direction of small, young couple cooperation, children's clothing shop business also day by day flourishing. This is not, shop just do a few months, Kahn Lingling will simply resign, concentrate on their network business.

However, for Kahn, his "ambition" can not only be satisfied with the Internet to do casual children's clothing business so simple. Coincidentally, after doing business for a few months, Kahn and Fanyu Bridge, a manager of maternal and infant supplies shop boss cooperation, with "shop" in the form of online shop operating goods into the physical store to sell. Less than half a year, Kahn involved in the operation of the entity shop to become a city bridge quite influential 600 square meters maternity and infant supplies stores. At the same time, Kahn Lingling shop business also continued.

Experience: Kahn said, online shop many, it is best to think of some way to highlight their store, so that consumers can easily search.

Network is an open platform, shop owners are often under the network to hold some experience exchange, more to participate in such gatherings, their own questions and difficulties proposed to explore, for the first time to try the "rookie" of the shop is very important.

Shop in the goods must be clear enough to make enough to attract people, for this reason, lingling once specifically invited professional photographer to take pictures, although spent a lot of money, but the effect is really good.

Shop Word-of-mouth is very important, once encountered complaints, must be seriously treated, otherwise the network spread quickly, will have a bad impact on the reputation of the shop.

From retail to wholesale maximum monthly sales of 600,000 yuan

Person: Zeng Bei network T-shirt shop owner, American students

Time to build the net: 2002

NET main impression: Guangzhou girl Zeng Bei is a person to see people love the beautiful girl, gentle and lovely she has like the girl next door in general cute smile, the first time to see her people will always mistakenly think that the eyes are born rich, pampered jiao feminine, in fact, Just to tell you that she is currently running a sales record of 9000 dollars a day dedicated to sell T-shirt shop, you will be surprised, and dare not underestimate the face of this talk to some slow girl.

About 5 years ago, Zeng Bei to the United States to study, after she found that the U.S. prices are indeed much more expensive than the domestic, so can not help but miss the domestic and cheap things to. Zeng Bei said that at that time in the United States, open a network shop is a very common thing, so she would like to use the Chinese and American goods price difference, do some business on the network, by the way also exercise their ability to do business.

With the opportunity to return to Guangzhou for the holidays, Zeng Bei began to learn about the market and use his spare time in the United States to sell the goods she bought in Guangzhou to a store she registered on the famous American network. Because Zeng Bei choice of goods in line with the trend, and indeed inexpensive, her online shop began to emerge, business is gradually on the right track. Zeng Bei said that in the past few years, she has sold jewelry in the shop, but also wholesale underwear, not only to ascertain the internet to open the shop doorway, but also accumulated a lot of sales of practical experience. Later, Zeng Bei found that young Americans, although dressed casually, but very much like to wear a design sense of the T-shirt, so she and another computer-savvy friends became partners, and produced a beautiful personal website, specializing in the sale of young people from Canton to discover the popular T-shirt. Zeng Bei said, the shop sells the T-shirts are the Guangzhou root map New sharp designer design, style close to Japan, South Korea and other street culture of the popular frontier, very popular with young Americans, and Zeng Bei T-shirt Shop has gradually expanded from retail to wholesale, many from all over the United States, and even European wholesalers customers, Greatly improve the shop sales.

Today, the experience of opening a shop online makes Zeng Bei very fulfilling. It is said that her highest daily sales record is 9000 U.S. dollars, and to the end of the holiday two months before and after the peak season, at least a day to make a 2000-dollar business. In this way, Zeng Bei one-month sales can be up to 600,000 yuan, it is really impressive.

Experience: Zeng Bei said, now do shop a lot of people, so must pay attention to promote. In the beginning, she promoted her own shop by paying advertising fees to large search sites, such as advertising on Google and ebay, and spending 60~100 dollars a day. However, there are ways to offset this cost, such as advertising other companies on their own websites, and clearing them by click Rate, which can save an ad fee.

Understand the market is very important, Zeng Bei think you must have a clear positioning of their products, to pay attention to the style of goods shop in the same. For example, Zeng Bei shop in the T-shirts are unified Japanese-Korean style t-shirt, positioning clear, more easily let buyers and wholesalers to generate trust.