Online tourism into a bat important section, Ctrip, where to go, the United States Regiment sniper Art Dragon

BAT (Baidu, Alibaba, Tencent) three of the Internet acquisition battle has spread to various fields, online tourism is one of the important sectors.

March 12, the domestic O2O (offline and online combination) Outbound Travel service company announced the completion of the B round of financing, financing close to 20 million U.S. dollars, investors for Alibaba and broadband capital. Meanwhile, since March this year, online travel eldest brother Ctrip or put Ali camp rumors, also be found more and more evidence.

Baidu Camp, where to go to the network and Baidu Map, has become the main entrance. Tencent, which has just announced a stake in Jingdong, spent more than 80 million dollars to buy 16% shares of the art dragon three years ago (it has now become 15%). According to the Art Dragon CEO Cui, when the art dragon three years of Tencent shareholders, now can give the Arts Dragon resources support is not much.

Six consecutive quarterly losses

In the fourth quarter of last year, Yi Long net loss of 44 million yuan, the same time Ctrip realized net profit of 261 million yuan.

"Because of last year's loss, we have no year-end awards this year," Lin, who works at the Art Dragon, said, "The CEO has sent us an internal mail." ”

2013, is the Art Dragon since 2009 annual profit positive, the first annual loss. Earnings showed that the art dragon last year net revenue of 1.01 billion yuan, an increase of 36%, the whole year net loss of 168 million yuan, and 2012 net income of 500,000 yuan.

In the Arts Dragon before the release of earnings, industry Big Brother Ctrip first hand over the "transcript." In the fourth quarter of 2013, Ctrip net profit of 261 million yuan, an increase of 36%, 2013 year net profit of 998 million yuan, compared to 2012 up 40%.

A Ctrip staff said in a circle of friends, "Congratulations on the Art Dragon (net business) income to catch up with my net profit." ”

In the fourth quarter of last year, the Art Dragon's sixth consecutive quarterly loss, net loss of 44 million yuan, while the previous year's net income of 5.7 million yuan.

Data show that currently accounts for 80% of the revenue of hotel bookings, is the only core business of the Art Dragon. In the fourth quarter of 2012, the number of art Dragon nights (one room for one night) grew by 94% per cent year-on-year. But in the fourth quarter of last year, the Art Dragon Hotel reservation room Night quantity is about 7.4 million, the year-on-year growth rate reduced to 48%.

Founded in 1999, Ctrip, not only air tickets, hotels, tourism, travel occupy the "eldest" status, and net profit growth is also very bright eye. And the same year to create, has been "Ctrip Challenger" image of the existence of the Art dragon, now the results seem a little awkward. Industry insiders believe that, in spite of years, the Arts Dragon will be the resources and attention are concentrated in the hotel booking this business, but the current data, Art Dragon want to really threaten Ctrip's "boss" status, there is a distance to go.

Ctrip, where to go, the U.S. Regiment sniper

Art Dragon Hotel reservation volume growth and profitability of the decline, from Ctrip, the United States Regiment, to where the network of joint sniper.

The challenge of the art Dragon to Ctrip was fruitful in 2011 and 2012. At that time, Ctrip's business grew at 10% to 30%, while the art dragon grew at a rate of 50% to 100%.

However, Ctrip "woke up", the art of the easy time of the Dragon also ended. At the end of 2012, Ctrip CEO Liang Jianzhang back, facing the art of the initiative to provoke the price war, Ctrip began to counterattack.

The earnings show the results of the counterattack. Ctrip in the fourth quarter of 2013, hotel reservations operating income of 642 million yuan, is the art of the same period, nearly three times times income.

Good teams consulting general manager Wei Changren said, Liang Jianzhang return before, when accustomed to the eldest brother Ctrip not timely grasp the market changes, but also selfish to emphasize the fine service of tall. The rival art dragon in the low-end hotel reservations on the price war provocation, also ignored. "But Ctrip ' after a nap ' on the price war response, the art of the rapid growth of the Dragon played an absolute sniper role. ”

Wei Changren that the current situation seems to be a "tiger" status, Art Dragon and Ctrip are said will continue to play hotel price war, both sides of the situation seems to be very resolute, mutually concessions. If this continues to be the case, the future of the Art Dragon will be hard to be optimistic about. Side, Ctrip from the "tall" downward, impact of the art dragon has accounted for in the low-end market. On the other side, the United States Regiment, where to find, in the low-end hotel group Buy is a "good" market, then issued to try, art dragon and Helpless "lying gun."

Art Dragon CEO Cui told the Beijing News reporter, 2012 art Dragon is the first in the hotel group buying market, but the 2013 group buying market competition tends to be intense. "We saw the hotel was really growing very fast, so we are no longer in the business of group buying, the past is one of the drivers of our growth, and now we are dragging our hind legs." ”

At present, the Art Dragon Hotel reservation, middle and low group buy hotels and budget hotels have accounted for more than half, become the most important part.

According to the report issued by the team consulting, this January, the United States Group of Hotel Group purchase products A total of 80,462, ranked first, art Dragon to 41,032 products ranked only fifth. February 28, where to go the net released earnings show that the hotel booked overnight growth of 99% in the fourth quarter of last year.

Wei Changren that, with ctrip downward infiltration, the United States Regiment, where to go, art Dragon originally rely on the middle and low-end hotel survival space has been two crowding.

Expect micro-letter integration Hotels

In the O2O Internet companies are clinging to bat thighs, art dragon is looking forward to the micro-letter will be nearby merchants to integrate.

According to the National Tourism Administration data, last year, the tourist revenue of nearly 3 trillion yuan. According to the data, 2013 China's online tourism market transactions amounted to 220.46 billion yuan, an increase of 29%. Of the country's 3 trillion per cent income, online penetration rates are small. As a result, bat has a lot to do with this market.

Baidu to where the net, the second half of last year to the U.S. listing, the current total market value of more than 3.6 billion U.S. dollars. The Art dragon, which has been on the market for many years, currently has a market value of 544 million dollars. Alibaba has Taobao tourism platform, but also acquired a poor travel network, on the road, such as market segments leader. There has been a recent rumor that Ali wants to make financial investments in Ctrip. Tencent early in 2011 on the acquisition of Art Dragon and the same part of the shares, this year again took out 500 million yuan, to the same process net additional investment.

Cui accepted the Beijing News reporter said, when the Art Dragon three-year shareholder Tencent, now can give the Arts Dragon resources support is not much. The current cooperation, mainly in the art of Tencent advertising, such as QQ window, QQ weather forecast are art dragon ads.

Art Dragon Insiders Lin also told the Beijing News reporter, "QQ Hotel reservation is for us to do, but the amount is very small." ”

At the same time, Baidu Camp under where, in the listing, to the art of the flow of the dragon significantly reduced. Earlier, the art of a large part of the marketing costs, are used in this type of online advertising. "The orders from where they went last year accounted for about 10% of the total order, down to 5% in the fourth quarter." Baidu distributed the flow, also declined. "Cui said.

Tencent investment in the public comments, micro-letter in the "My bank card", directly to the comment on a portal, which also allows the industry to have 15% stake in the hands of Tencent's art Dragon imagination.

Cui said that Tencent is not only a bank card entrance, micro-letter can also integrate the nearby merchants, such as surrounding restaurants, hotels, gas stations and so on. This time, the Art Dragon is very valuable. Only now the entrance to the high-frequency use of the industry, such as catering, taxi, etc., the hotel is not in line. But in the future if the nearby merchants can integrate, then we still have the opportunity, so now a lot of things still see not too clear, we are more patient. ”