Online tourism plough overseas market for outbound travel business

    March 26 news, in 2015, the domestic online travel companies in the same time to continue to invest money to fight the price war, to Ctrip, where to lead the industry leading enterprises to start the layout of outbound tourism market.
 
    March 25, Ctrip announced, and internationally renowned hotel management Group-premier hotel Group ("Premier") to carry out strategic cooperation, look forward to the help of Premier further explore the overseas hotel market.
 
    deep-rooted overseas market
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    in Ctrip, senior vice President Lee, Ctrip and Premier collaborate to For Chinese consumers to book international hotels to provide a one-stop service platform, and strive to enhance the Chinese consumer outbound travel convenience and comfort.
 
    Ctrip continues to plough overseas market, is a fancy to the rapid development of China's outbound travel market. From the data point of view, the future of China's outbound tourism market will have a good development.
 
    China Tourism Research Institute in early 2015 released a series of data shows that in 2014, China's outbound tourism to exceed the first 100 million mark, Up to 107 million people, the expected 2015 outbound tourism reached 135 million people, year-on-year growth will reach 16.8%.
 
    According to Iris monitoring data, China's online tourism market transaction scale growth will be maintained at more than 20% of the level, 2014 China's online outbound travel market size of 19.74 billion yuan.
 
    at the same time, the proportion of outbound free travel has exceeded the team tour, young people are undoubtedly the main force of free travel. Outbound travel is no longer a luxury and a "new normal" for young people to relax and broaden their horizons as they enjoy China's dividend in middle-income countries.
 
    Fancy The growth of more space outbound travel market, Ctrip will also devote more energy to outbound travel business. According to the data reported by Ctrip, 2014 Ctrip International Hotel bookings Rose 118%, the third consecutive year growth rate reached three digits.
 
    Lee said to reporters: "Direct access to hotel resources will make it easier to ensure that guests are booked quickly on the Ctrip and stay at ease." "
 
    In fact, from nearly one or two years of Ctrip investment projects, most of them belong to foreign investment projects.
 
    At the end of 2013, Ctrip completed the acquisition of the North American outbound travel web site; in April 2014, Ctrip invested 50 million yuan in the German Kaiyuan tourism group, and planned to complete all equity acquisitions by 2019; the same year September, Ctrip invested in China-far country brigade, won the Chinese tourism resources to Europe.
 
    by the year 2015, Ctrip was at the beginning of the year with a total investment of more than 100 million U.S. dollars, holding a headquarters in the United Kingdom online Low-cost air ticket information integration and direct-attached booking platform--travelfusion.
 
    in Ctrip's view, the previous investment in overseas business, at present to the various degrees of Ctrip outbound tourism market has played a positive role.
 
    competition for outbound travel
 
    is not just ctrip, in fact, no matter where you go or the same company are in the layout of outbound travel market, Hope to be able to occupy a place in the outbound travel market as soon as possible.
 
    June 2014, where to spend $15 million on investment in Southeast Asia's largest mobile taxi application company GrabTaxi. The end of the same year, where to go to the net is to launch a brand new overseas brand Qua, and on-line with the domain name English website qua.com, launched for English users of international air ticket booking services.
 
    Where to go at the beginning of 2015 CEO Zhungchengsu said in an interview: "We are setting up operations centers overseas, signing up for some overseas hotels and destinations, and doing some service investments overseas." "
 
    A few months ago, the same process also announced that the company's wholly-owned subsidiaries with the Cheng Brigade, into the travel agency Business-to-business Market, and to expand corporate Day tours, outbound travel and cruise business scale. It can be foreseen that further investment in overseas markets may be possible if conditions permit the same journey.
 
    for the industry to start the layout of overseas markets, Lee frankly: "Outbound travel market hot, it is inevitable to attract more and more businesses to join in, not only the current online travel companies in the force, a lot of start-up companies are also in full swing." Each company will implement its development strategy according to its position. The