Online travel marketing battle Raging

Shanghai, March 31 (Xinhua Shen Wenmin) Last week, the online tourism industry "Boss" Ctrip in the form of a press conference to make the first "lowest price pay commitment", now set off the online tourism industry marketing war.　　For this disguised monopolistic behavior of Ctrip, to the art Dragon led by other online tourism network, such as Easy network, gold holiday Travel network, etc. have to fight back. Ctrip announced the "Lowest price pay" commitment less than a week time, Yi Long announced that as long as the price is higher than Ctrip will be three times times the difference in cash return; then the network to return to the Commission of the form to join the war without smoke; this week, the Golden Holiday travel Network made "domestic air tickets as higher than Ctrip, double pay for the difference,　　and to ensure that the normal ticket "commitment to the marketing of the war to add a wood." For the online tourism industry's price war, consumers generally reflect the welcome preference concerns monopoly. Naoyi member Liu said, "We certainly hope to enjoy more concessions, but we also hope to be able to enjoy the concessions for a long time, so really do not want to appear in the industry monopoly phenomenon, there will be no sustained concessions, can not be around, there is no choice of space." "Another member of the Gold Holiday Travel Network, a credit card user at CCB, said," I often buy tickets online, hotels, and often bought in Ctrip, Yi Long, go where, gold holiday direct more comparison, in fact, the low price of Ctrip is just a legend, I bought in the Golden Holiday Travel Network for several years, They have been doing activities with banks for a long time, I brush the construction Bank, ICBC, investment card what have 30-40 of cash relief, there are points can be exchanged for free tickets, hotels, what, quite affordable, my points are here, I think I now enjoy the discount than Ctrip said the low price commitment less.　　"Do not know the initiative to launch this price war Ctrip if heard the voice of the guests will feel." For such a phenomenon, experts pointed out that the online tourism market has experienced the rapid development of the past few years, began to enter the "saturated" state, and the market model is still too single, is the main cause of price chaos.　　In order to avoid the pictures of the price war, the online tourism enterprises need to be transformed to improve the profit margin by designing additional products of the single products such as air tickets and hotels.　　Now, more online tourism network to join the war, the price war is in full swing, smart guests are seizing the opportunity to take advantage of the fisherman. In addition, the reporter also learned from the Golden Holiday Travel Network, since March, the aviation market into the off-season, the major airlines fare discounts have fallen, on many routes, including domestic and international routes are 20 percent-30 percent of the tariff, coupled with the airline for students, teachers, the elderly preferential policies,　　Tourism network will be part of the ticket profit to consumers, not only to ensure that the lowest ticket prices, but also to achieve the passengers by plane than by train. Caoyang, deputy general manager of Golden Holiday Tourism network, said a lot of websites are full of false information about a lot of low-cost tickets, but as long as the know-how can still buy real special fares, such as: advance booking to enjoy low discount tickets, the use of transit links to replace direct flights; 55 years old, teachers, Special group vouchers such as students enjoy preferential fares; Swipe credit card for cash discount; professional website around; More than 10 people buy tickets to enjoy the group purchase price, avoid the holiday travel peak time, as far as possible to choose the morning and evening flight ticket is a good way to save money.