Online video blockbuster era seems to be coming, homemade content into the burning money mode

March 26 News, "Where does Daddy Go" first season title fee is only 30 million yuan, "The good voice of China" only 60 million yuan in the first quarter, but Archie Art of self-made talk show "exotic Flower said" before the premiere, it won the United States Granville 50 million yuan crown investment. Now, the second quarter of June, "exotic flower" hit, the U.S. state more seconds to seize the second season naming rights. Although the self-made content is not a new video industry, but unlike in the past, the 2015 site-made content seems to play more and more "big", "burning money model" has not uncommon. South all reporters learned that Archie Art invested heavily in the "Love of the Supermodel" recently aired, popular network novel adaptation drama is also coming online. Of course, Youku, Tencent Video is not on the sidelines. Tencent video launch "Insects Program", large-scale comprehensive arts program "We 15" has also begun in the national audition participants, Youku Potato Group recently adjusted the structure, plans in 2015 to form more than 20 own or cooperative content studio. The blockbuster era of video site-homemade content seems to be coming.

 


homemade content into the mode of burning money


 


at present, video sites are most concerned about the type of self-made content is a variety of arts, web dramas, movies, but different sites with different emphasis and play. Compared to other peers, the strategy of Tencent video is to hit the money, Le Zheng Media Research and Development and consulting director Peng analysis that Tencent video has a "good dad", the capital is abundant, can hit the money to invest in a larger project, such as "We 15" this file from abroad to introduce the program will run through a year, with no script, no corner, In the form of a year-round filming, the story of a 15-bit background of disparate participants who have struggled to achieve their ideal lifestyle under extremely limited resources is likely to be over billion.


 


with the content of homemade more and more market attention and the precedent of successful investment, several major video sites this year invariably open the mode of burning money. "Everything depends on the content, as long as the content is good enough to have a huge impact." So we have the confidence to invest more in creating more quality content. "said Dai, director of Archie's homemade drama.


 


It is reported that Archie Art this year will continue to burn money to please star's route, invested heavily in the production of "Love Supermodel", not only attracted the Venus, QiQi, but also won the Golden Prize winner Yam, the Victoria secret supermodel He Ho and so on. They will be launched in 2015, "wonderful" second season, as well as "love at First Sight", "Father Courage", "Star Games", "Love vindicate" and so on more than 10 kinds of custom arts programs.


 


learned that the 2015 Youku potatoes in the content of the investment amounted to 600 million yuan, than the 2014 investment doubled. And Dai said, purely from the input, this year's love of Qi art in the homemade play on the investment than last year increased by more than 50%. It is reported that the 2015 Archie Art homemade drama unit cost will exceed the TV series, such as "grave robbery notes" Each set cost breakthrough 5 million yuan.


 


the copyright and wooing the Big coffee


 


rich can be willful, but money is not omnipotent, content creators and IP is the source of excellent content. To this end, video sites in the early 2015 have sacrificed their own weapons to compete for resources. Dai reporters to the south, said the new funds will be used to develop some new projects and buy some native IP, "We have someone to stare at the development of the primary IP market changes." "It is learned that Archie has started the studio strategic model, the content production industry's top talent grafting to Love Qi Yi Platform, the first batch of last year set up Ma, Chun, Gao three major studios."


 


relative to the Archie art, Youku through the "Youth director of the project" to excavate talent from the original. The company's 2015-year-old "master micro-film", assembled Iranian film artist Mossen Markmarbaff director, Taiwan famous Director Tsai, Hong Kong New Wave movement of the Lord Yim Director and other people.


 


and Tencent Video this year, the joint million-day, violent comic, Du bar, such as hundreds of content providers launched the "Insects Plan", to be signed in 2015 and focus on supporting 100 High-quality PG C (Professional production content) project, build the largest original video platform. Tencent Video editor-in-chief Juan revealed in the press conference that 2014 Tencent Video V + original Platform PG C content cumulative 21.8 billion, traffic growth of 6 times times.


 


Advertising revenue Guise


 


Rob People, Rob copyright behind, the ultimate goal or advertising. Self-made content advertising patterns more, the potential is greater, this is the video site flocking to the important reason. Peng pointed out that, in addition to the regular title ads, video sites in the placement of advertising more freedom, "a lot of online drama itself is for an advertiser to build." It is reported that the first quarter of the "wonderful flower" created a total of 230 million of the performance of the game, and host MA in the program to spoof the sponsors of the bridge to the United States to the limelight.


 


In addition, with the development of technology, the revenue model of homemade drama also increased the "late implantation." Dai introduced that in the beginning of the content of the broadcast may not be willing to pay for advertising, but gained a high popularity, customers may produce ad implantation requirements. At this time can use V Edioin technology to solve the late implantation problem, Archie art "Waste Wood Brothers 2" on the ideoin dynamic advertising through the V-implant technology, attracted the addition of a lot of treasure group launched 10 ads.


 


"Companies are looking for new ways to make money, the future of homemade content and SMD advertising is the focus, but in turn, SMD advertising also depends on good content." "Cool video company insiders told reporters that with the cost of copyright and bandwidth server costs rising, the company is eager to find new profit growth point." Youku potatoes lost a total of 143 million dollars in 2014. In addition to SMD ads and embedded ads, around a mature IP for derivative development, is the video site as an important development planning.


 


for this reason, Youku Potato announced a new round of organizational restructuring, in addition to the new joint culture Bu and innovation Marketing bu (business unit), will also set up a film, games, animation, music, education and other 9 major centers, and the introduction of independent settlement of the studio system, 2015 is planned to form more than 20 own or cooperative content studios. "Master the source of content to carry out the whole industry chain layout, including games, electric business development, and so on, the purchase of TV resources can only do SMD ads, no implants, do not do electricity, games and other development of copyright", Dai analysis, this is also a video site for the main purpose of homemade content, the current Archie art has integrated the electrical business channels, Interactive games and other resources, the derivative products, around the "waste Wood Brothers 2" on the electric business and the development of the Hand tour.


 


Peng Analysis points out that the development of derivatives is premised on a particularly successful work and a complete industrial chain that requires the integration of resources. And with the capital strength of the BA T Big three to intervene in the entertainment industry, future derivatives development will be more and more likely.