Online video Copyright price drop: Video giants still high cost

For online video sites face the copyright costs, this year many industry giants have expressed an optimistic view, in the Thunderbolt to see the 2013 Strategic conference, Thunder to see CEO Liu Feng said: This year, a lot of the overall price of TV series down about 30%. This October, Archie CEO Gong also said that the video industry copyright price war has ended. But the upbeat view of copyright does not seem to have been "supported" by major online video sites. In its latest third-quarter earnings, Youku reported that its content cost accounted for 28% of the net revenue in the same period. Sohu Video also said that 2013 Sohu video total content purchase fee may increase 30% or 40%.

On the other side is the online video copyright price of the iron General falls, the other side is the online video site content costs continue to steel general rise. Does the fall in the copyright price of video help these online video giants?

Blockbusters are still expensive.

"Now is the dark period before a market is gradually maturing and justified. "Recently, at the 2013 Youku Potato Resources Promotion meeting, Youku Potato Group Senior vice President Zhu Xianyang so that today's copyright and the platform side in the issue of copyright price contradictions." "Everyone is complaining", Zhu Xianyang hope that through many games, the copyright price in 2013 will be more "mature and reasonable."

According to the reporter from the 2013 Youku Potato Resources promotion site learned that in 2013, as the leader in the field of online video, Youku potatoes in the copyright is still a big investment. "Copyright investment in accordance with the strict absolute number must be increased, because a variety of costs are strictly proportional to the implementation of the increase in income, copyright investment must also increase, but in terms of the ratio is stable." ”

"For the choice of content everyone will have a calm down, but the good content, the price is quite expensive." "For the price of video copyright, Liu Feng thinks it will tend to be polarized." And the reporter learned from the thunderbolt to see, the latest staged blockbuster "1942" has been thunder look at spending money to monopolize the film's network playback copyright, and will achieve full network High-definition premiere. According to the Thunderbolt to see insiders revealed that the big hot "1942" its film copyright has become the competition for the sweet cakes. In addition to the major theaters are in the introduction of the release, the major video sites have joined the fierce copyright battle, and eventually the Thunder to see become the ultimate winner. Although the Thunderbolt look and did not announce the final transaction price, but the industry estimates that the price of the transaction may reach tens.

The money is on the edge.

"In addition to a strong price, other video content prices do have a different degree of downward, online video sites should be used to the edge of the money to buy their own positioning and customer base content." Fangnan, an Internet analyst, believes that while the overall price of video rights has been lowered, only the tide has receded to know who is swimming naked. "Who can grasp the opportunity of the copyright market, do a good job of layout, in order to be more competitive in the future." ”

According to data shows that the major online video sites are now to "resources" to the wider field, grasp the content of the layout. Sohu Video has recently reached a strategic partnership with the US Miramax to become its deep partner authorized in the mainland of China. In the next three years, Miramax besides will give Sohu video to provide nearly 200 wonderful Hollywood blockbuster, also will provide in the chip source, resources sharing and so on to provide more strength of support, and Sohu Video will continue to use the matrix of three-dimensional marketing model to the popular film for a wide range of promotional and marketing. and Archie Art is to hold 2012 animation Carnival Machine, released the first animation industry Rong Baidu Index, user coverage, watching the long as one of the comprehensive evaluation system "China Animation Index." As for the gifted, he continued to plough through the advantages of its channel, using its own copyright content Library, to launch a Hollywood film channel with Skyworth and the southern media, and to try to "make the user willing to pay for high-quality content" mode.

And the Nanfang daily reporter at the 2013 Youku Potato Resources Promotion Meeting also saw, Youku potatoes are gradually weakening the use of "blockbuster" as a selling point of the "tradition", and more attention to the "big play, comprehensive arts, self-control" the various aspects of the balance, "from the perspective of the distribution of content will be more and more reasonable, Instead of putting a lot of money into content that is not cost-effective and highly frothy. Zhu Xianyang finally added.