Online video industry from competition copyright to content joint sharing

Online video industry from competition copyright to the content of joint sharing, the industry began to return to rational action. Reporter recently learned that, after Tudou, NetEase's video department and the Lok Vision network to reach billion strategic cooperation, NetEase video will be music network agent of the film and television copyright. Analysts pointed out that a number of video industry giants alliances will be high copyright prices have a certain inhibitory effect, paving the road for the healthy development of the industry.

Soft power:

Copyright Price Sharing Cooling

"The current TV series of the copyright has been fired to 2 million yuan sky-high price, the current industry status, video rights to reduce the possibility of copyright is very small." One video site practitioner complained. "High copyright prices will only make the video giants compete for higher capital barriers, a phenomenon that is not good in the current cooling capital environment." The key to solving the vicious circle of the industry is to find the enlightening distribution and sharing mode. ”

"The cost of video content will peak in 2012, the trend towards rising costs is slowing and websites are willing to share and bargain with each other," said Charles Zhang, chairman and chief executive of Sohu's board of directors.

Recently, the cooperation between NetEase and Lok Vision Network is the video industry to make the attempt on resource sharing. It is understood that the two sides will be in the video business to achieve cooperation, NetEase video will be music as the agent of all authentic film and television drama copyright, the amount of cooperation will exceed 100 million yuan. According to the Music network CEO Jia Yue Pavilion revealed that since 2004, the copyright reserves, the current site has more than 50,000 episodes and more than 4,000 movies, got the domestic about 60% of the most popular film TV series Exclusive network copyright.

Zhang Yi, an international analyst at Analysys, said that while the price of a single video copyright would not fall, it would be possible to reduce costs by choosing a joint purchase. He added that the more participants in the Industry Procurement Alliance, the less the copyright pressure on the site.

In addition to reducing the capital pressure, the sharing model can avoid the purchase risk. Zhang Yi explained, "The video site in the purchase of copyright content will evaluate the content value, such as will not become a hit drama, how the market response, and collective procurement in the content of the promotion of the advantages, everyone will buy their own content to promote, more easily stir fire content."

Hard strength:

Platform technology accelerates development

If the copyright content reserves is the soft power of video site, network technology for the industry's hard power. Industry insiders said the two are in fact parallel, content to bring many users, in order to retain these growth flows, that is, the need to improve network technology to meet the needs of users. Reporter learned that the cooperation between the network and NetEase, the former in addition to providing video content sharing, but also to ensure that netease access to its cloud video platform, which with the choice of last year and music as the Tudou strategy of cooperation. It is reported that the potato at that time also said and music video network to build a platform for cooperation.

In cooperation with NetEase, Le Vision Network will be responsible for the platform to provide CDN distribution, video content and video playback technical support. NetEase on the cooperation platform preferred to provide exclusive video content and the advantages of the position recommended, and is responsible for cooperation platform, cooperative project playback page All video advertising business.

Zhang Yi Frankly, the early in the video network technology has a greater investment, which makes it in this respect than other sites have a competitive advantage. "Lok See in this area of the early laying of the industry's hard power to be further upgraded, at the same time, for other sites to provide technology rental for the peer to reduce operating pressure, after all, the marginal benefits of this aspect, other video sites want to strengthen the layout here needs a lot of money and time. ”

The industry generally believe that the use of the video giants of the Copyright + user + technology combination of boxing, in the control of the upper reaches of the copyright market at the same time, enhance the overall competitiveness of the industry.