Online video industry profits in sight

The current status of the video industry, which has been dubbed the "Burn Money" label, is in the past four quarters. According to the recent three quarterly earnings figures released by Youku Potato Group (hereinafter referred to as "Youku"), the group's consolidated net income of 858 million yuan, net loss shrank by 65% narrowed to 15.4 million yuan, and Youku's management expects the company to make a profit in the next quarter.

The turnaround signal is getting stronger

In the year after a single platform of Youku, the industry has seen a signal of its overall loss in its three quarterly earnings. Earnings figures show that the number of brand advertisers and the average advertiser input in the three quarter increased the net income of Youku potatoes by 14%.

On the basis of open source, Youku's three-quarter broadband and content costs have been reduced in varying degrees. Among them, the cost of broadband fell 1% to 182 million yuan in the last quarter, while in the content structure, it further reduced the reliance on copyright content, and strengthened the contents of self-control, PGC and UGC. According to Koo, chairman of the Board of Cool potatoes, its original content contributes about 35% of total revenue.

Mobile marketing becomes the focus

However, Youku potatoes seem to be more satisfied with their mobile-side development. According to Youku Potato President Liu Dele, the three quarter from the mobile end of revenue accounted for about 3% of the total income. According to Iris data, the September Youku mobile end of the average daily output of more than 300 million, compared to the beginning of 100 million, in just three quarters has grown 200%. At the same time, the potato at the mobile end of the growth is also very rapid, daily coverage of users and daily playback, respectively, compared to January this year, 3 times times and 7 times times.

In fact, since Youku has put forward a "multi-screen strategy" This year, the group has repeatedly stressed the strategic height of the wireless end. On the mobile end of the commercialization of specific initiatives, Liu Dele said, including "expand their sales team, and local advertising agents, television agencies to cooperate", Liu Dele said, "In addition, we also introduced different marketing programs, such as television advertising programs and content marketing programs." ”

Multi-screen into revenue direction

It is reported that "three-screen ring when the set" is the Youku potato for the multi-screen marketing strategy proposed new products. Beijing Business newspaper reporter learned that in the Samsung Galaxy Mega6.3 product listing, it chose the "Pc+pad+phone" of the launch strategy, in Youku for a 28-day multi-screen joint venture.

In addition to Samsung, there are Qualcomm, Intel and other advertisers in Youku, potato large-scale spread of the screen.

In terms of software products, koo the extension of the video itself, revealing to the media, "we plan to launch our Application Center in the four quarter for the mobile end, and we expect to launch the game center in the four quarter and open the corresponding ADK interface to the mobile ad agent."

Clearly, the release of Youku's profit signal to the capital market is undoubtedly a tonic, while the industry believes that this message will also help the industry to embark on a positive circular track, but from the mobile side development, the video industry in the development of wireless business still have a tough game.