Online Video: Social operation is an inevitable trend

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With the release and implementation of the SARFT "limited order", many advertising industry people began to turn their eyes to the video site, many large advertisers are also in the grinding fist wipe the palm, ready to be in the video site this new platform under the big. Here to mention a digression, the author has a doubt, for the television "limited entertainment order" and "limited to wide order" that is so, video site and why is it immune? In this advertisement flooded society, people have more or less to all kinds of advertising bombing tired, I think, SARFT's reorganization is only a beginning, Believe that there will be more regulations to standardize the advertising activities of major advertisers, for the line under the culture spread to create a clean environment. Of course, these are off the topic, back to the point, this time the main purpose of this article is to discuss online video site social marketing model.

At present, the "limited to make" is regarded as a new opportunity for video site development has no doubt, but at the same time, the video site's marketing model and innovative thinking put forward higher requirements. Whether the advertisers can provide accurate, highly interactive, and high conversion rate of the solution has become the most important consideration of the current video site.

Online video advertising has obvious advantages over traditional TV advertising, because the interactive and social trend of online video has created the marketing basis, while the traditional TV advertisement realizes the brand exposure, it needs the audience's interaction and social behavior to carry out two times and many times. Facebook is the third-largest video site in the United States, and the reason Netflix is socializing to Facebook is because they clearly see the enormous commercial value of online video social operations. At present, Renren buys 56 nets, Sina shares the potato and Tencent video emphasis and Tencent Micro Bo, QQ space integration and interaction, are online video social marketing trend of the arrival of the symbol.

Throughout the mainstream of the domestic video manufacturers, whether it is Youku, odd art, or PPS, pplive, music, lack of interaction, social platform matching, within a short period of time can not form a VIDEO+SNS (including micro-BO) linkage marketing advantage. And 56 nets, Tencent video, Sohu video and so on relatively have advantages, to 56 nets, for example, relying on the largest real-name social networking site Renren, in the dual-platform account interoperability, through sophisticated operation, marketing video streaming can be in the user relationship between the chain of transmission, sharing and interaction, Also means that the advertisers can provide more marketing contacts and audience coverage, the most important thing is through the circle of social relations chain effect, can truly for the brand to find like-minded consumer groups, thus, the realization of brand marketing information in the breadth of exposure can also be more accurate.

Although 56 nets, Tencent video, as well as Sohu video have moved, but at present, there is no real online video social atmosphere, or that the atmosphere has not reached a certain degree of heat. Video website Development space is still very considerable. We have reason to believe that online video manufacturers to achieve greater development opportunities, social operation will be the inevitable trend. As for how to realize the social operation, it depends on how the major online video manufacturers grasp the resources, how to guide users to change the concept, and participate in the social interactive video. I believe that the manufacturers have been careful to lay out the department, ready to fight the social video market to rob the war.

Author: Su