Online voice entrepreneurship big crowd: unstructured data storage weakness

Zie Jie Editor's note/2012, the mobile phone KTV application "Sing It" of the hot, so that the microphone on the mobile phone derived from the application of many entrepreneurs concern, PA, sound, and so on, such as pop products, the capital also smell "sound" and move.　　It is understood that at present, sound has won the investment of the Angel of the Fund, and the arguments have been received angel injection. Voice is becoming the mobile end of a new starting point, and voice social, voice reminders, voice input, voice records, voice search and other applications based on the emergence of voice, also shows that audio is becoming the user's habit. What is the future of entrepreneurship in this field?　　"China Business newspaper" reporter conducted an investigation and interview. Under the background of mobile internet, entrepreneurial trend revolves around the mobile phone's camera, microphone and other key functions to play creative, creating a creative application.　　For example, the camera has achieved a large number of us-graphic tools and social applications, and the positioning function has evolved a subversive level of O2O mode. For some time now, the application of voice has been developing well. From the current field of voice applications, voice interaction is a very high degree of application, but also accompanied by low voice consumption efficiency, high demand for the scene, "Voice in the field of entrepreneurship is both an opportunity and a trap."　　"Snapped CEO Xu Chang bluntly. Composite products more than the market, composite products more opportunities.　　Because this kind of product can reduce user cost, make voice more interesting. "An entrepreneurial boom focused on speech has emerged since the Apple Siri release. The voice is regarded as the future mobile Internet important interactive interface and the information flow entrance, the Google, the Apple all attaches great importance.　　Taller, vice president of Hkust, said. Voice is becoming a new form of social communication. The change of interactive mode brings new service patterns and opens up many new opportunities. and micro-letter, Mo Mo, etc. in the popularity of users, but also for the use of voice applications have laid the foundation for using habits.　　The May 2012 online "Singing Bar", more in the "Entertainment + social" model set up a typical. "Our inspiration comes from Instagram, the development of applications around the camera, allowing ordinary people to take great photos and share them with social networking sites so that a company can create 1 billion of dollars in market capitalisation." In the same way, you can use the microphone, sing it is a common people use mobile phones to sing good voice, and then share the social networking site products, focusing on the beautification of sound and social functions, similar ideas can be put in more areas.　　"Sing it, CEO Chen told China Business newspaper." According to understand, sing the online half a year, the user has been tens of millions, indicating the voice as the core of the entrepreneurial tide coming.　　At present, "sound" is a question-and-answer social product model appears, the argument is to highlight the debate style to inspire users, PA and the former two different, in addition to the sound of the picture, the construction of a composite voice products. Xu Chang said that the PC end makes everyone silent, voice is a way of conveying information, and mobile mutualThe advent of networking makes the transmission of sound a return, which is both an opportunity and a trap. To do composite products, voice and pictures or voice and quiz, lbs and voice, compared to the composite products more opportunities.　　Because this kind of product can reduce user cost, make voice more interesting.　　Development prospects by the multiple restrictions on the use of sound applications of the profit model is still unclear, product stability and the user can scale growth still need to observe, prop charge is only an attempt. Although the Voice for social networking opened a window, seemingly full of flowers, but the instant attracted a bee butterflies. Pop, wrangle, sound, kiss and so on are basically positioning in the entertainment and leisure routes, the choice of operating methods are also broadly the same: the topic of guidance or attract star users attracted to the public. For example, the plume joined the pop, Day Day, the brothers stationed in the wrangle.　　Sound CEO Hua bluntly, this kind of application of seed users, almost all from the entertainment circle. It is obvious that the voice business is also difficult to avoid homogenization-the same positioning, the same business promotion model, facing the same group of users ...　　Although some projects have been supported by capital, the emergence of clusters also heralds the beginning of languish.　　At present, the sound application of the profit model is still unclear, product stability and the user can scale growth still need to observe, advertising mode is not clear, prop charges is only an attempt. Zhenggang, a founding managing partner of the Hui Investment Fund, said that at present, the voice products are still very thin, can really become the popular social tools people need to be seen.　　In the case of profitability, these applications also need to find a few basic needs to meet the user, if only by interest and curiosity, there is no way to maintain a sustainable market. From a technical point of view, voice products also have a natural disadvantage. Taller said that voice is unstructured data, and how this data is handled is a problem in the industry itself. In the process of speech recognition, ambient noise is ubiquitous, and how this noise is filtered is a very difficult technique. In addition, one of the more difficult is the mobile end to achieve personalized speech recognition, the need to create an account in the cloud for everyone.　　Although achieving a high level of voice interaction is the development trend of voice applications, it is also challenging to achieve this goal successfully. "Even if the technical problems are solved, the background also needs to filter and check the content, while the technical review of voice is still difficult to achieve." Sina does not do this kind of product, is because the audit is difficult. Therefore, policy risks are a razor in the face of such social products.　　An insider told reporters. In addition to technical constraints and policy risks, from the user experience point of view, "Low consumption efficiency, high demand for the scene is also the natural weakness of the voice project."　　Xu Chang admits. Related reading: Voice community: Make Dick's money. Snap: Image Lock the group of Friends