Only 20% tourists pay guide Tips

Absrtact: Since the end of 2011, Ctrip Tourism advocates domestic travel tips, known as the domestic tourism market test water for the first to pay for services, at that time aroused the community hot debate. Guide tips, tourists according to what to pay? Travel agency specific how to operate?

Since the end of 2011, Ctrip Tourism advocates domestic travel tips, known as the domestic tourism market test water "for service pay" the first, at that time aroused the community hot debate. Guide tips, tourists according to what to pay? What is the specific operation of the travel agency? What is the initial effect? has been the focus of the industry's fervent attention. Recently, Ctrip completed the "Domestic team tourism Tips survey", let us take a look at this "domestic tip" test water effect?

Market Feedback

Only 20% tourists pay guide Tips

After a quarter of practice to promote, Ctrip's "domestic tip" project full implementation. The "Domestic Team tourism Tips Survey" sample return this year since the actual participation in the tip of the project's hundreds of customers, involving more than 20 domestic cities more than 300 team tour products, covering Lijiang, Sanya, Guilin, Jiuzhaigou, Xiamen and other domestic major destinations and lines. Return visit statistics show that 80% tourists in the product read Ctrip tips on the tip of the Guide, 60% of the identity in the service satisfaction, willing to pay for the domestic guide tips; 32% of tourists think that voluntary payment of domestic guide tips should be within 20 yuan per person per day, 40% of the thought should be in 20-50 yuan, 6% The thought should be at 50-100 yuan; 22% uncertain. 99% of tourists said travel guides did not force or hint for tipping. 20% of the tourists paid for the tour guide tip, payment from dozens of yuan to hundreds of yuan.

"Tips"

Guo Dongjie, vice president of Ctrip Travel Network

Which lines participate in "tipping" activities?

The implementation of the domestic tip project, lines and products cover the domestic main departure city and destination, including comfort and luxury team tour, half self-help, private groups and other types.

Second, is there a reference price?

20-50 RMB per person per day

Is it really "voluntary"?

Ctrip has made clear provisions: "In order to motivate tourists to provide more standardized, high-quality services, Ctrip travel advice to tourists to pay tips to guide." If you are satisfied with the tour guide service, please give the Guide tips voluntarily at the end of the day, and suggest that the amount of tip payment is 20-50 RMB per person per day. Tips are not mandatory, the guide may not be forced to obtain, you can freely determine the amount of the tip or choose not to pay tips. ”

Iv. What are the improvements and innovations in the guide service?

Ctrip released the product and service standards related to the TIP project, and made a comprehensive innovation in the Travel Service Team Tour Services:

The first is the enterprise internal self-discipline, respect for tour guide work, from the pay system to protect guide income and rights, pay to the real cost of the reception, including tour guide wages, with regiment service fee, four insurance, a gold, no zero negative price replenishment, so that tour guide back to the service;

The second is to work on product design, products are independent research and development, independent group of products, have received ctrip guests of the exclusive Guide team, reception services have clear norms and assessment, the trip has more play and free time, the public commitment to travel without any compulsory shopping and at their own expense, do not charge a surcharge.

Then is the implementation of support, Ctrip and suppliers are not involved in the tip of the division, while prohibiting the initiative to ask for action, the occurrence of arbitrary charges;

Finally, Ctrip tourism also training tour guides and partners to participate in and promote the Tip service project, the guide carries out expectations management and service offer, positive guidance guide the use of services to obtain additional labor remuneration.

Reporter observation

"60%" and "20%" "will Tug of war"

Compared with 60% of tourists willing to pay, only 20% tourists pay the tip, the actual payment ratio is significantly lower. There are also a significant part of the tourists due to traditional consumption habits, or the lack of travel in the environment and atmosphere to pay tips, may also indicate that Ctrip to continue to improve products and services. While the tourists agree with the value of the tour guide service, they have the incentive to pay the tip.

Nowadays, tipping is not only a matter of consumption habit, but also a service standard and quality in the tourism industry. After all, to let everyone really gold and silver, extra for guided service "pay", it is really necessary to let me wait for God to feel caring, warm officially ——— and naturally, not deliberately flatter the service. If the service can do this, tourism and tour guides worry about no spring?