Only a deep understanding of women can compete for the Internet?!

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November 13 News, in the minds of Internet product managers, the female user base has become a sweet pastry. Taobao, Mushroom Street, Beautiful said, MO and other products through the female users of the potential needs of mining, have achieved great success.

In this respect, Innovation Workshop COO and partner Taoning said that women are a market that can not be neglected, there are many people are chasing female users, including games, education, shopping and other fields have great development space. Ms. Pama, the top web CEO, agrees with the idea that women will play an important role in the internet age.

Internet attribute characteristics: TA is a man or a woman

If the internet is a person, then TA is a man, or a woman?

The answer to the proposition, Taoning and Pama, was echoed by the two Internet female executives.

Taoning said it was the first time that he had heard such a view. She said that the Internet is inclusive, content, close to the characteristics, more feminine characteristics. Taoning special emphasis on the development of mobile Internet, she believes that mobile Internet will cover all aspects of society, into the user life, work and friends. As for the future of mobile internet, Taoning said, "I don't think I have enough imagination now." ”。

On the Pama, it is very clear that the female characteristics of the Internet are presented. She points out that the genetic trait of the Internet is negative, and its characteristics, such as freedom, sharing, distribution, centrality, tolerance, and gentle experience, are very much in harmony with women's characteristics. "I think the internet is selfless, mature and generous, and the role of the mother in the family is the same." Mothers play a leading role in the family, and in this internet age women also play a leading role. Pama.

Why Mushroom Street, the founder of Beauty is male

While both Taoning and Pama endorse the feminine nature of the internet, they also acknowledge that the current female-dominated Internet products are numbered. Even the products, such as Mushroom Street, where beauty says women are the main target, are the founders of men.

In this regard, Pama that the current ecological environment with the Internet has an important relationship. Internet entrepreneurs are mostly male, and although these entrepreneurs consciously choose products that target a large consumer group of female consumers, this does not mean that male entrepreneurs know women better.

Taoning also agrees with Pama's view. She combines 50 product experiences with innovative workshops, pointing out that most of the Internet entrepreneurship teams are male. These entrepreneurs will analyze the market, and they invariably aim at the female user base. and female users, especially in contact with mobile Internet, in the relevant areas such as basic necessities occupy a dominant position. So many entrepreneurs chasing the female market, and in the game, education, shopping and other areas of competition. "But I can't say I agree that they know more about women. Because of their team, there are a large number of female staff to do operations, design, product and other work. ”

How Internet product managers capture the female user base

Micro-credit producer Zhangxiaolong once said: "If you do not understand women, you will lose more than half of the users."

How to capture female users more effectively, Taoning and Pama on the discussion.

Pama thinks that product managers should first study the women around them and get a thorough insight into their intrinsic qualities;

Taoning that the product manager had to put himself in the user's shoes before designing the product. Taoning also highlighted the importance of the user experience, noting that female Internet product managers have an innate advantage. Because they are women themselves, it is easier to use the product from a woman's point of view.

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