Only goods will increase steadily in the second quarter SKU

Absrtact: The investment company Days Hao Capital (T.h.capital) released today reported that the second quarter of this year, only the goods will be SKU (inventory unit) steady growth. The July rally declined due to a lack of promotion but is expected to rebound again in August. The following is a summary of the contents of the report: 2014

Investment company Days Hao Capital (T.h.capital) released today reported that the second quarter of this year, only the goods will be SKU (inventory unit) steady growth. The July rally declined due to a lack of promotion but is expected to rebound again in August.

The following is a summary of the contents of the report:

April 2014 to July operational data:

July Composite search index declined due to lack of promotion: in the second quarter, the index rose 20.2% from a year earlier, compared with a 50.8% rise in the first quarter. But in July the index fell 11% year-on-year. We believe that the comprehensive search index is due to the lack of promotion. July 19, 2013, the only product will carry out a large-scale promotional activities. But from the third quarter of this year, the only product will be planned for large-scale promotion (August 14 to 16th).

Special-Sale and SKU: In the second quarter, the number of flash purchase is 6,000, an increase of 192.4%. SKU number is 1.2758 million, up 174% year-on-year. The SKU for sale is 354,700, an increase of 117.2%.

July supply gains or declines: in July, the number of Flash-buy sales was 2,060, an increase of 114.4%. SKU number is 434,300, up 104.8% year-on-year. The SKU for sale is 105,890, an increase of 51.2%.

Average selling price (ALP) Quarter-on-quarter decline: In the second quarter, all SKUs of ALP for RMB 312, the chain fell 4.4%, mainly affected by seasonal changes in clothing. The ALP, which has been sold for SKU, is 291 yuan, down 5.5% on the chain.

July ALP growth: July, the ALP of all SKUs for RMB 368 yuan, the chain growth of 17.1%. The ALP, which has been sold for SKU, is RMB 319, and the chain grows by 4.2%.

Product Type expansion: October 1, 2013, clothing accounted for 47% of the SKU, and this July 1 is 35%.

App download growth: As of August 6, the app will have a cumulative download volume of 46.6 million times, and July 3 for 36.9 million times.