Only goods will profit 640,000 dollars in the third quarter to break the electricity business burning Money difficult Bureau

The author of this edition information Times reporter He Qiu

In 11.11 crazy promotion behind, is still the domestic major electric dealers still face the more burning money loss of embarrassment. But last week, only half a year on the market will bring surprises to the industry.

In Wednesday, the Guangzhou local manufacturers of the goods will release the third quarter earnings, according to the United States General accounting standards loss of 1.5 million U.S. dollars, loss rate of 0.9%; According to non-US general accounting standards has been net profit of 640,000 U.S. dollars, net interest rate of 0.4%, the first time to achieve quarterly operating earnings. In the whole electric business industry is in a slump, only goods will break the electricity dealers "burn money loss" label, leading the electric business profit competition.

Achieve revenue growth with user-oriented requirements

The industry has generally questioned its profitability and market prospects when it went to the US for "bloodshed" on March 25 this year. But the industry has found that over the past 8 months, the stock price has doubled.

It is revealed that the main benefit from the only products will be listed since the rapid development momentum, gross profit margin rise significantly. Earnings figures showed that the margin rose 247.8% in the third quarter of 2012, from $10 million trillion to 34.8 million in the same period last year, and gross margin to 22.3%, up from 19% in the same period last year and 21.8% in the second quarter of this year. It is understood that this is mainly due to the expansion of the company's size, the rapid growth of sales, so that its brand suppliers with enhanced bargaining power.

Yangdonghao, chief financial officer, said in an interview, "Although the third quarter is not the only peak season, but revenue growth exceeded our expectations, and gross margin growth to 22.3%, the proportion of the sales of expenditure further decline." ”

Yangdonghao revealed that only products will always be user-oriented, focus on customer development and maintenance, the pursuit of customer satisfaction, to provide customers with quality services.

Optimize logistics configuration and reduce operating cost

In the revenue and gross margin to achieve a significant breakthrough at the same time, the only goods will be operating expenditure accounted for a decrease in the proportion of revenue. According to the earnings figures, the total operating expenditure for the third quarter of 2012 was 38 million U.S. dollars, a 38.6% increase from 27.4 million U.S. dollars in the same period last year, and the proportion of operating expenditure to net revenue from 52.2% in the same period last year, down to 24.4% in the current period, indicating that only the improvement of operating efficiency And the effectiveness of throttling efforts.

The general concern in the industry is that in China, the electricity dealers are generally facing the loss of burning money, in accordance with non-US general accounting standards, only the goods will have been for the first time to achieve profitability.

According to the only relevant high-level disclosure, quarterly profit, in addition to the only product will increase in gross profit margin, a large part of the only product will be scaled up, sales increased significantly, optimize logistics operation efficiency and control the cost of upgrading, "from the second half of 2010, only goods will begin the ' National Warehouse strategy ', in South China, southwest, North China, central China, Northeast Logistics Center Leasing Warehouse, to bring users to bring quality services at the same time, reduce logistics costs. ”

The industry believes that only the goods will turn to the electricity business industry to bring the dawn of profit, but it is not enough to prove that the industry has entered the collective loss of the "spring." Many electric business operators also admitted: "It is a little early to talk about profitability." But some insiders pointed out that the only product will be profitable after all opened a good head, at least represents a trend, the side reflects the industry is facing positive development. "In particular, the dual 11 has stimulated the enthusiasm of traditional brands, the market size of the electric business will be more rapid development." ”