China's Business-to-consumer brand discount website will be a formal IPO at the NYSE. The IPO price was set at $6.5, and the financing was 71.5 million dollars, down 23% from the previous 8.5 to 10.5 US dollar price range.
Only the IPO issue 11 million shares, plus 15% of the excess placement rights, plans to raise 71.5 million U.S. dollars. The main underwriter is Goldman Sachs and Deutsche Bank, and the stock code is "VIPS".
Previously, Dangdang CEO Guoqing revealed that only the goods will be in Hong Kong road performance met Cold, did not get any orders. and E-commerce Observer Ruzenwang also said in micro-blog, "The final only product will be no one to pay, after the first pass, but can not pass the second pass." ”
Data show that only goods will be on its website discounts on the sale of many well-known brand goods at home and abroad, limited-limit snapped up. As of December 31 last year, the only product will have 12.1 million registered members, last December, its website on average daily number of independent visitors reached 1.1 million. (Beijing, the IT channel)