Only product will hold le Bee net 75% female electric trader Dragon Tiger fight behind the redwood trees into a real winner

Poly-Mei Excellent products just out of the listing plan, Lok Bee Network for February 14 announced and only products will be "marriage." After years of fighting, 2014 years, Poly Mei and Le bee this to cosmetics electric dealer "Enemy", all the way "spell to burst"!

And the United States excellent product and Lok Bee Dragon Tiger behind the fight, the real leading force is the industry's famous venture capital--Redwood.

Listing and "Curve listing"

This morning le Bee founder Li a pink dress debut in Hong Kong, and only the Chairman and CEO Shenya signed only the product will strategic investment Le Bee network. The only product will be absolute holding le bee 75%, the implementation of strategic cooperation. Only the goods will start to suspend business tonight, has not disclosed the specific investment amount.

At the same time, Poly-Mei has launched the U.S. listing process. February 13, the media has just exposed, poly-Mei products have been approached by Credit Suisse Group and Goldman Sachs Group and other investment banks, to discuss the IPO in the United States. Just after one night, on the news that Le Bee teamed up with only goods, and obtained the official confirmation of Li.

Since then, the United States excellent product and Le Bee this pair of old rivals, a preparation for the listing, a curve has been achieved listing.

Cosmetics Electric quotient gathers the United States excellent product, by "the" the returnees Chen Au, Daiusen founded in 2010. With dozens of well-known cosmetics brands at home and abroad to cooperate, through the network and mobile applications to provide limited special offers. Poly-Mei Excellent goods official website said that the company currently has a total area of more than 50,000 square meters of self-built warehouse, with more than 30 million registered users, the monthly sales of more than 600 million yuan.

Poly-Mei Excellent product was founded at the beginning of the angel investors Xiaoping Investment, 2011 and the Sequoia capital of the million-dollar class A-round investment. In addition, Poly-Mei excellent product investor team also includes former Alibaba Group Cto-Angel investor Wu, venture capital fund Perilous Peak huaxing Ventures.

Chen Au last year said that the company's 2012 revenue reached 400 million U.S. dollars, 2013 is expected to exceed 1 billion U.S. dollars and achieve profitability. People familiar with the matter said that the preparations for the listing, Poly-Mei excellent products valued more than 3 billion U.S. dollars, the IPO funding scale of about 600 million U.S. dollars, the market time is later this year.

Le bee nets than poly-Mei excellent goods two years old, by the host Li 2008 founded, Lok Bee Nets parent company Oriental Popular Group in April 2008 to obtain the Sequoia capital a round of tens of millions of renminbi-level financing. Industry estimates, Le Bee network 2013 years of sales around 3 billion.

The two major electric dealers advocate the founder brand strategy, Le Bee network because founder well-known host Li celebrity advantage of the start-up will be widely known in both inside and outside. But poly beautiful products, by virtue of the "Male God" Chen Au a series of brand operation, from behind.

It's hard to find out who wins.

"The war is over, Victory is just a new departure." --This morning, Poly-Mei Products founder Chen Au's microblog message complacent.

Chen Au that after the long battle of the United States and Le Bee, Poly-Mei won the stage of victory. But the industry's view seems different from that of Chen. Poly-Mei Excellent product listing process has not really started, the future is still uncertain factors, le Bee is actually obtained the only product investment. Join the only goods will, the competitiveness of the bee, the new phase of the war has just begun.

Mo Dai, an analyst at China's E-commerce Research Center, said in an interview with the investment community that, from the current stage, it is not possible to say that Poly-mei excellent product wins, in a sense, it is the music bee prevailed. "Poly Beauty products listed there is still a way to go, but Le Bee through this strategic investment, to achieve a curve listing." ”

"The acquisition makes two of women's shopping website resources further integrated, on the one hand, will expand cosmetics category, via network media resources advantage." "Qing Ke group assistant analyst Cao Ziting and Mo Dai Green hold the same point of view, Cao Zi ting Analysis," on the other hand, help le bee nets back to the big tree to deal with cosmetics perpendicular to the competition of beauty products, in addition, after the acquisition of indirect listing background also for the Lok Bee Network has brought sustainable financing facilities ”

Comment on: Recent female electricity business news three main characters, one has been listed (only goods will), a listing (Poly Mei Excellent products), a curve listed (Le Bee Network), three win behind the real winners are three common investors-Sequoia Capital, the current China's electric business industry well-deserved capital of the company. Inspection of the current most hot electric business enterprises, has been listed with Ctrip, Mai Lin, only products will be listed on the Beijing-east, Poly-Mei excellent products, the future will be listed with Ali, Jiuxian nets, fairs, the United States network, the public comments. Other cases le bee nets, donkey mother, good music to buy, the way cattle, Beauty said, buy and sell treasure, Masha Masso, the domestic number of the basic Redwood Sequoia all voted!