Only talk about a website production level, do not talk about the management level

Today, we only talk about a website production level, not the management level. In the end, what kind of people need to cooperate with us to make a good site? First of all to define a good website, the first is to be able to meet the search engine optimization. The second is to make the user pleasing to the eye. The third is to bring deals. For the SME website can do this three points can be said to be an excellent site, like this kind of website we generally call it marketing-oriented web site.

In fact, I feel that many bosses, including many construction stations, do not understand what is called marketing-oriented websites and corporate website. The marketing website can bring the transaction, but the Enterprise official website is the display culture. For example, you go to see Lenovo, Haier, Huawei's website, a standard screen and a half, this site does not bear the task of sales, just show some corporate culture, release some corporate news or new products listed, these features we call it the official corporate website.

Of course we need to do is to make money, can generate transactions, can be a look can let users heart of the marketing-oriented website. We first need to define what is a marketing site and we know which people to participate in the production. First of all to high-end atmospheric grade, so art is necessary, but as the operator of this site seoer you have to stand in the marketing perspective to consider these issues.　　You need to coordinate with all of these people, so SEO personnel must have the thinking of product manager ha. Marketing-oriented web sites are not marketing, but demand. Demand is rigid, and marketing is just icing on the cake. You first need to study your product, study your users, your competitors, your industry. General SEO personnel difficult to have this ability, general customer service understand customers, product producers understand products, the boss understand the industry and competitors, including also understand products and customers. The general boss has no time or less time, some questions can only ask the business (customer service) or product producers.

Then according to the importance of the product's requirements from the top of the layout, so seoer must be able to draw sketches. When you get the product knowledge and customer needs when you sketch layout, and then to the art, art finished is the programmer's thing, at least Baidu webmaster platform those clearly mentioned factors can not be deducted, code to streamline, open faster, can compress the best compression, The page is too long to use the delay loading and so on these details should be made clear to the website maker, because many people do not know how to do the site SEO, of course, if you meet a very understanding of SEO people then you can save a lot of saliva

These things are usually done after you and your boss together to improve the details of the site, generally I found that the boss is very understand marketing, and it in addition to SEO outside the art and code space, it knows everything. Only one understands the product, understands the customer, understands the competitor, understands the profession the person can make an excellent website. You can even make one of the best websites in your peers.

I am very impressed with this company now, our boss attaches great importance to this piece. In the beginning of the site when we want to refer to the peer, incredibly did not find a look at the eyes. Later on in the style and art aspects of reference to other industries we see a good site. Later typography and copywriting, including marketing headlines, were made by our boss himself. The site has not been done for one months, of course, because the boss is busy delaying some time. But this site is really the industry, whether it is art or marketing needs I believe that is to do the best.

Of course, all this is based on our rational judgment, the market and user demand is constantly changing. Later we have data in hand, because we do not only do SEO, also do bidding. With the data in hand, we will continue to improve, such as through the thermal attempt, through the user's browsing trajectory to continuously improve our website. This also says that the website manages to go, here said such a mouth is wants to tell everybody the website is needs to keep pace with the times, but is not I saw many websites to make is this appearance, since has never changed, really did not know this kind of website to be competitive.

Finally summed up a good site needs who to cooperate with, the first is art, the best is the design of the art of thinking, so you will avoid a lot of brain cell death to help it find material. The second is to find people who understand the product. The third person who understands customers, customer service or business. Four know the competitor and the profession person, generally this work only then the boss can do. Five, the website creator, the best is understands the SEO person. And Seoer is the person who needs to coordinate these people, these things you do not need to understand all, but you must have the ability to judge good or bad. This can not help but let me think of SEO is not easy, really is the CEO's heart, holding the wages of cabbage, to seoer salute. I hope that after reading this article on the production of a good site has a direction, rather than peremptorily the site to establish this matter to the network company.