Conversion Rate is the ratio of converted visitors to total visitors among visitors to a website. In the Internet, there are many websites, the traffic can be over ten thousand, but those are clouds, are passers-by, can really be able to become their own customers? And some sites they IP is small, only a few hundred, But always able to accurately grasp the customer, which is the difference between the level of conversion rate.Web site to operate successfully, what should be done to improve website conversion rate? There are three ways to improve the conversion rate
I. Through the long tail keyword mining
Website set a good target keywords, it is necessary to start mining a large number of long-tail keywords come out, the target word is to bring our site IP, as well as enhance the visibility of the site, while the long tail word is the conversion rate guarantee. Long tail keywords, in fact, we have a lot of ways to tap. There are many tools on Baidu.
1. Baidu drop-down box and related searches. Enter a word in Baidu, Baidu will recommend several words associated with the input word, and these words are still the most popular search. Guaranteed search volume, and a word Baidu can provide you with multiple related search. This way you can tap a number of long tail words.
2. Baidu know, paste it, End of the World community, SOSO ask, Douban and a series of platforms to find long tail. These platforms are interactive society, someone asked someone to answer, you can dig here some valuable long tail keywords , But also to bring us high-quality IP.
3. Baidu bidding background.We can do a very very cold long tail on Baidu, and then help the background of the auction to analyze what words can be long tail keywords.
4. Tool search .google out a good tool for mining long-tailed keyword "magic compass" this keyword unlimited extension of long-tailed keyword. And other tools to search for keywords.
Second, the website keyword accuracy analysis
Whether the target keywords or long-tailed keywords, have their role, but if you are not allowed to locate it in vain, the information on the Internet is rapidly changing, different regions, the use of keyword habits are not the same . Do keywords when you need to pay attention to the habit of searching around. This requires us to have a deep understanding of the industry, the general business will use the "GUIDEC" software to detect where the IP and through which keywords effective, which can be monitored from time to time The accuracy and validity of the keywords are conducive to the second adjustment of the website, and the guarantee of the accuracy of the keywords in the website.
Third page layout conversion rate
Many aspects of the originality and relevance of the content are factors that directly affect the customer's choice, then the content of the page needs to be made of a very high quality while placing those pages with a higher conversion rate on the homepage.
We do not only want to traffic website, when operating the site again high traffic no conversion rate is useless, but the light has a high conversion rate, traffic is not low. This does not help to enhance the visibility, we have to What is done is to improve the website traffic through the target words, increase the popularity through the target words, and the conversion rate is promoted through a large number of long-tail keywords.