Only Thursday share price rose 7.64%, closed to 103.81 U.S. dollars, another record high

Only Thursday share price rose 7.64%, closed to 103.81 U.S. dollars, a record high. The stock price has risen from a minimum of $17.45 trillion to $103.81 trillion, up nearly 15 times times higher than the IPO.

At present, only goods will be valued at 5.7 billion U.S. dollars, more than Sina, Ctrip, gathering times and other sites, Sohu market value of twice times, is worth 6 Dangdang. The future valuation of only commodities will likely be further enhanced.

Bank of America Merrill Lynch recently gave only the stock "buy" initial rating, said only the long-term profitability of the product will be strong: 1 inventory to help improve profit margins; 2 personalized operation mode, 3 optimize brand portfolio, launch market platform business.

Tang Tanji, vice president of the commodities fair, said Tencent Science and technology, the only product will be able to obtain high valuations are mainly performance support, which includes 3 aspects, respectively, sales, profit and market share. Judging from the data, only the goods will grow very quickly in the past year.

Earnings showed that the total net revenue in the third quarter of 2013 was 383.7 million U.S. dollars, up 146.1% from a year earlier. Net profit of 12 million U.S. dollars, compared to a year earlier net loss significantly improved. This is the only product will be profitable for the fourth consecutive quarter.

The Bank of America Merrill Lynch is more expected to sell the clothing discount market this year to $50 billion trillion. Large national channels such as the only goods council have a bargaining advantage that helps drive profitability and revenue growth.

In the first-tier cities, few users can perceive the existence of the only product, but the product will be unique in the operation. Tang Tanji revealed that only goods will rarely advertise, basically rely on word-of-mouth transmission. And most of the electric dealers in the first line of the city "overweight", the only user group is mainly concentrated in the two or three-tier city of female users, accounting for up to 70%, from the front-line users only 10%.

Three or four-line cities and even remote areas, due to the fear of distribution pressure, most of the electricity dealers will not easily meddle in these regional markets, which makes fine management become the only product will pursue the inevitable. In a public speech, Tang Tanji said China's current logistics costs are about 18% per cent of GDP. But the U.S. logistics cost as a share of GDP, about 9%.

The characteristics of China's electrical business logistics is that the goods are sold, not sold after the large-scale return. May set 100, sell one months, only sold 20, the 80 back. The next plant is the same, resulting in large-scale endless returns.

The only product will emphasize meticulous management. When a brand is introduced, Tang Tanji says, to understand the brand to sell to where to go, these provinces daily UV is how much, such as from Beijing Daily UV is 300,000, these UV is composed of which groups, UV conversion rate, such as 5%, and then the customer's shopping address for field address analysis.

The product will build a database in the system. Administrative division is the county and county Township streets, the only product will be coded. Province is 0, such as Beijing is 01 beginning, Hebei Province is 02, Hebei Langfang also defines an encoding, coding to level four. Many factory enterprises, only goods will be compiled into a data address database, so that the address becomes data.

The advantage of coding is that when the customer orders, can analyze the goods to sell where to go, and decide what service to provide, it is possible to pay the goods, app payment, etc.

Another special thing is that, in the third quarter of 2013, users ' repeat purchase rate reached 73.8%, which was 73% in the year, and 63.9% in 2012, and the user's repeat purchase rate slowly increased.

Warburg Pincus Capital consultant Huang Jo to Tencent Science and Technology said, only the goods will flash the model looks low threshold, who can do, in fact, is a high threshold, how the disorderly goods quickly sent to the user hands, the electric business enterprise is a huge challenge.

Huang Jo said, the only product will have a strong warehousing and distribution capabilities, from the merchandise warehousing, photos to send to the hands of users, the basic is 5 days a turnover, two or three-line city positioning also makes the only product will avoid the Red Sea competition.

This, of course, still fails to explain the overvalued value of the product. In this regard, Tang Tanji spoke of his understanding, he said the U.S. mother-child Flash purchase site Zulily p/s valuation of more than 9 times times, and only the goods will be less than 4 times times. Only goods will be in the first-tier city user coverage is not much, there is a significant increase in space.