Only understand the search engine, can be targeted for content preparation and link layout

For optimization, only understand the search engine, in order to site construction and optimization, the targeted content preparation and link layout. Today, the relevance of the page, we mainly from the Baidu search point of view to talk about how important the relevance. Because you know, Baidu for Chinese search, can be said to be the vast majority, so Baidu for the vast number of site-building optimizer, is a must focus on the conquest of a search engine.

Understanding the relevance of page links

First of all, links, the role of the link is like the real life of the recommendations, to know a person, through the close contact with the introduction or evaluation of the person, the more authoritative, the words of the more weight, this is what we call the weight of importance. Web page link is the same truth, to determine whether a page is valuable, not only to listen to the word, that is, can not see the content of the page itself, but also to see if there is really a reference to the "content". But also depends on other pages how to evaluate. Baidu founder Robin Li's Patent "hyperlink file Retrieval System and method" is the basis of the Baidu link relationship calculation processing.

Search engine link Relation judgment principle

Baidu search engine system will first build index page, then will create a link to the thesaurus, the thesaurus mainly records the link anchor text some relevant information, such as the anchor text contains those keywords, this issue linked page index, the number of specific anchor text links, the key words link to those pages. This keyword thesaurus contains not only the keyword base words, but also the derivative words related to the word. Based on these linked data, compute the relevance of these linked pages. In this way, when users search, can be based on these dependencies and keyword matching calculations, see a more accurate ranking display.

Link elements and pages and the relevance of the title to the content

First of all, we will also link to this point of view, links mainly include three objects, one is the page of the link, the second is the anchor text, the third is linked to the page. The contents of these three are related.

The first is the link anchor text and the relevance of the page, which determines the link page "say", linked to the content of the page and anchor text related to the page title and content should also be related, which constitutes a link between the pages of relevance. For a page, first of all to ensure that its title and the content of the page, this is the premise of the previous relevance of the page, if the title and content itself does not correspond, which directly reduces the search engine on the page itself "evaluation." "Recommend person" say again good, also do not have much use.

If your page's title keyword says "program design," Your content is about video processing. The link to the page and the text simply can't find anything about the site building, so the search engine can not read, obviously recommended by people is the design, and the title of the Web page and keywords to the search engine said I This page is designed to say, but the search engine came in but did not find this content, for search engines, You cannot extract valid information for a page. Like a person before the speech to tell others today to talk about a topic, like a topic of interest, but said the topic of B, which is equivalent to wasting everyone's time, of course, people do not like. The same principle of search engines, is the simulation of human access behavior to design, it is intended to like a topic for visitors to collect some about a topic page, came in and found no, did not extract this information, so the search engine will naturally not like this behavior.

Therefore, the website link whether inside chain or outside chain, relevance is very important, this is why we send out chain exchange links to select the same industry site, the internal link construction according to the plate layout, the truth is so simple.