Open. cn domain Registration form greater than meaning

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Previously, the Singapore domain name registration company IP Mirror issued a message that from 9 o'clock February 12, 2012, from the United Kingdom, Hong Kong, Singapore, Malaysia and Australia, individuals or organizations can directly register Chinese domain names. This for the flagging Chinese domain name, whether to inject a strong heart needle? In the author's opinion, for. cn Domain name internationalization, take this one small step significance more lies in one kind of attitude declaration, belongs to the formalism.

It is reported that the open part of the domain name of the overseas registration includes ". CN,. China,. Company and. Network", according to the CNNIC approval process, these domain names of the server hold state will be released, you can directly resolve to the Web site and enable mailbox services. This is the total amount of registration has been lingering. cn domain name, whether can achieve the effect of sweeping haze? Some insiders estimate that the internationalization of the move may trigger the biggest in more than two years. CN register Wave.

Does the international audience need. CN?

Is that really true? For a country's top-level domain, its main audience is the country's internet users. Of course, in some international communication environment,. cn Domain name can also act as the role of national image, the domestic well-known domain name management experts China Connaught Network nuo.cn Analysis, such as the Beijing Olympic Games (beijing2008.cn), the Shanghai World Expo (expo2010.cn) and the Guangzhou Asian Games ( gz2010.cn). These are international events, the activities of the official website to use their own country's top domain name, one is the embodiment of national honor, the second is more able to play the role of publicity, according to statistics, during the Beijing Olympic Games, its official website daily visits reached 200 million people. But in daily communication, out of the country, a borrowed from other countries top domain name for their own use, it seems like no root of duckweed, lost direction.

For a local enterprise, there is almost no need to use their own official network of other countries ' top-level domain names, whether from the cultural integration, the promotion of business or the acceptance of customer groups, there is no suitable entry point; for multinationals, if the tentacles of the business have extended to other countries or regions, That is to be able to apply for a country-specific domain name as an official website, but this is also no need to go to a branch of the overseas application, otherwise just to gild the lily.

Why do you want to push. cn?

In 2008, the number of Chinese domain names, including the. cn domain name, has surpassed Germany by 12.36 million. de domain name, leaped to the world's top-level domain name Total first. The reason why the rockets generally rise speed, the main reason for two points. First, 2006-2007 years, coincides with the Internet from the trough rebound from the climbing period, and accompanied by the domestic economic recovery, the development of many small and medium-sized enterprises to promote the information process, the construction of more and more demand; In March 2007, CNNIC launched the ". cn domain Name 1 yuan/year" promotional offers, as a huge incentive,. cn domain name of the registration volume immediately soared.

. cn Domain Number Trend (2007~2011)

Turning point at the end of 2009, CNNIC tightened the registration policy of the CN domain name to stop the registration of individual user domain names from 9 o'clock December 14, 2009. The move sparked anxiety and concern among industry domain-name investors that it was a watershed in China's total number of CN domain names.

Then with the authorities on the domestic Internet environment vigorously renovation, some formalities incomplete or did not record the site to carry out drastic rectification,. The total number of CN series domain names, such as mercury and diarrhea, has plunged. From the peak of 14 million to 2.1 million in July 2011, in less than two years, the fall of the downward-style dumping.

These indicate that the. cn domain name in the domestic number has nearly bottomed out, the registration volume is lower, that means that these domain names are associated with the number of audience groups are also falling. Regardless of the development of the Internet in the country or the establishment of the national image, it has a negative impact. This shows that it seems imminent to go out.

What is the significance of CN's promotion?

According to the statistics released by Whois SC on February 13, the number of. com domain names has reached 100,913,474, ranking at the top of all top-level domain names. By contrast, the long wandering in the 3 million. cn domain name seems a little thin. Although the state's top-level domain name has obvious regional, user groups will be limited to the local scope, but in the final analysis, this is the country in the international community, the right to speak. As a symbol of national greatness,. CN goes out, it is imperative.

IP Mirror is a well-known domain name registrar in Asia, with the Asia-Pacific region as its main business and Europe and America. This time cnnic select some of the IP mirror. CN Domain name Registration promotion, almost all in the Asia-Pacific region, the Chinese gathered a higher level, the basic Southeast Asia to achieve comprehensive coverage, and even the United Kingdom also included.

To travel around the Chinese as the promotion of the main body, this "through force" propaganda way cost is not high, but Word-of-mouth marketing may bring good results. Of course, cnnic in policy and management, if they can be synchronized with international practice, it will naturally be more effective.