Open Minin: Webmaster Please say goodbye to false original tools

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Today in the SEO forum, some people say that false original is about to fall, high-quality site of the spring is coming, open Minin is very agree with this view. But here the false original to add two words, that is the tool, open Minin think the false original tool will be eliminated. This view may be published here many people will spit, throw eggs, and even a lot of false original tools of the author will be the author of the speech, but today, I have to stand up to say that the false original tool era has passed.

Why fake original tools will be eliminated

1, the search engine principle decision. We can generally understand the principle of the current pseudo-original tools: synonym substitution, paragraph interruption, insert keyword, insert anchor text, add header footer, article mixed, but in these ways, then according to the search engine indexing principle, synonym replacement is basically useless, because most of the content is the same; Most of the data in the search engine's index are the same, the only use of this is to make the article can not read; Insert keywords and anchor text is the same, the main content of the article is still unchanged; The article mixed row is to put several articles forcibly soft together, but according to the implied semantic indexing method, the same will be identified by the search engine. In other words, the search engine is fully capable of identifying artifacts produced by the original article, if there is not recognized, it is almost a heavenly book, no one can read the article.

2, the user needs to decide. Just imagine, a paragraph is disrupted, words are arbitrarily replaced, insert irrelevant content of the article users still have the interest to read? So, this article can only improve the page bounce rate. The user does not need such content at all, the search engine certainly does not need.

3, search engine demand decision. Search engine's goal is to make the search results to the greatest extent to meet the needs of search users, which is also the search engine forever goal and pursuit, just imagine, the search engine will let those who can not read the article ranked in front of the search results? The answer is obvious.

According to several recent algorithms of Baidu Adjustment, we found that more and more spam sites by the search engine down the right or even K station, Baidu for those who browse high, out of the rate of low, page stay long site to give a higher weight, I have firsthand experience, the author has a website, 3 consecutive months without updating any content, But Baidu still give daily snapshots, and this site Baidu only included 63 pages, the only explanation is that PV/IP is very high, the site bounce rate is very low, so the search engine that this site to provide users with substantive content. And there is another friend of the enterprise site, due to the lack of content, part of the article used to collect + pseudo original tool processing, has been a time ranking very good, but the algorithm several times after the update, now the keyword ranking has been very miserable. There are pictures to testify:

Quality website content is the King

So faced with this situation, we do for SEO and what is the best way to do? The answer is high quality Web site content, the quality of the content of the standard open Minin has already been elaborated, that is: relevance, to meet user needs, originality, richness and rationality. Of course, high-quality site content does not refuse to collect, in fact, the collection of some relevant content for the site used is very useful, search engines also recognize this practice, if we do after the acquisition of the processing is better, such as the revision of more appropriate title, the article to summarize the description, more reasonable division of paragraphs and so on. The proportion of site collection is probably 631,60% collection and light processing, 30% after processing, 10% original. In fact, open Minin has already published about how to obtain High-quality website content articles, we can go to the reference, here again briefly.

1, the High-quality website content obtains. The preferred course is to write their own, for example, we do SEO can write some experience, experience sharing, questions and answers, and so on, out of the original we can go to the relevant industry portals, industry forums, industry blogs, industry news sources, peer sites and so on to obtain high-quality content.

2, high-quality Web site content processing. mentioned above, we have to the article processing, divided into light processing and deep processing. Deep processing is the content of the article after reading, re-writing, light processing is the title rewrite, add the first paragraph of the introduction and the end of the summary and other methods.

In short, the future trend of search engines must be to allow users to read more excellent, more able to meet the needs of users of the site content, based on this reason, opened Minin that the false original tools will die, want to get a better ranking, please bid farewell to the false original tool. The above is purely to open the individual opinion, if there are different views, welcome to come to discuss.

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