Open mobile game domain cat tired: Infringement of plagiarism ranking brush list

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The mobile gaming industry has become one of the hottest areas in the mobile Internet era, and the boom is still ongoing. However, when the faded to earn a bowl full of gorgeous clothes, mobile phone game circle is full of all kinds of cat greasy-piracy is rife, developers by the issuer constraints, the list of Android is strange.

Infringement plagiarism

Into the "Ming" rule

Since the second half of last year, the hands of the field has staged a number of copyright disputes, which is representative of the holding of Jin Yong's 10 novel hand-travel adaptation of the original authorized Sohu Tour and the perfect world of martial arts theme of the "rectification" movement. Including Touch technology (rolling information) agent issued the "Big Master", Le Tease game agent issued the "Three Swords Hao", the Kunlun game issued by the "Riot of Martial arts", and so on, a succession of the rights of the stick.

Tour market insiders said, 2013 swimming spending 20 million yuan won the 10 works of Jin Yong's hand-travel adaptation rights, including "Tianlong Eight", "Deer Ding kee", "mild sword" and so on, the mandate for three years. 20 million yuan is a huge expense for some small and medium game manufacturers, so they are not willing to spend money to buy authentic licenses. Through the company's relevant departments of monitoring found that the market on the alleged infringement of products far more than the issue of rights to apply for these, there are more small vendors or small research and development team. However, due to the heavy burden of evidence, the amount of the claim is not high, coupled with the high costs of legal proceedings, it does not strike.

As a result of martial arts theme audience groups, many hand tour developers or distributors often in the absence of genuine authorization of the case "against the Wind", the choice will be Jin Yong martial arts into the game. Hand travel industry threshold low, fast, when a popular product after the popular, a large number of similar scenes, play the law products will follow the influx. Some manufacturers will not take into account whether the issue of copyright, hastily online circle to the money, even if the IP (intellectual property) owner of the letter, the purpose of product profitability has been achieved, often a better attitude to the revision or the next frame.

Developers

Constrained by the issuer

In copyright disputes, the role of distributors is fascinating. After "Looking for your Sister" game distributor Hot cool and research and development Shangyun the contradictions between the middle of the conflict is still vivid. Cooperation between the two sides after the lawsuit to the court, Hot Cool PR issued a post, scold cloud midstream against the Android platform of the single generation Agreement, the slightest mention of its investment other team is determined to develop "find your Sister 3", and as a developer of the cloud midstream itself weak, unable to withstand the hot public relations war, in the public opinion on the counter. Although the two eventually reached a settlement, but it reflects the developers in the hand-travel industry chain of the weak position.

Beijing Business newspaper reporter learned that the distributor's operating mode is, with the game developers signed agency agreement, and then in the channel business (such as 91 assistants, Jifeng, etc.) platform to promote, to the channel to pay products and advertising costs, while with the channel to carry out income sharing. The success of a game, the industry usually has a "three-point research and development, seven-point operation," said the publisher's important position.

A game developer has told the Beijing business newspaper reporter that "the CP (developer) basically depends on the face of the distributor, and there are many ways for distributors to be involved in research and development, such as snow storage products, or to rob the same products, the most common is the default agent fees." Generally speaking, the developer and the issue of the agent is often used in the 3322 mode, that is, when the contract to sign the agent Gold 30%, officially open the beta to 30%, officially online to 20%, after the line one months to the last 20%. There are also divided into three periods, such as 352, 433 and other models, divided into signed contracts, official beta and official online. And a lot of talk about four CP, the last 20% often because of various reasons to naught. ”

The weakness of the developers is also reflected in the when a game product is issued by the IP owner for alleged infringement of the statement, the distributor in this case the common play is that the infringement is the research and development, and in the agency contract signed with the developer, the responsibility of the content infringement by the developers to bear.

However, according to a senior personage, many distributors often know that a product may have the risk of infringement, but still on the shelves of fast money, when the IP Fang Wei, and then ask the developers to change or delete the infringing content, but the upfront profit has been achieved.

Not reliable.

App Store Rankings

All along, the "Brush list" (referring to people as a means to promote the ranking in the rankings) is not a new mobile gaming industry, almost every manufacturer has used this way to the Apple (517.96, -3.72, -0.71%) in the forefront of the App Store, so as to obtain more downloads. However, since last year, Apple has increased the regulation of the app brush list behavior, the brush list products to the shelves. Although the App Store brushes the threshold to raise, but still hard to eradicate, and the Android channel platform on the list of the behavior is more rampant.

Many Third-party marketing companies engaged in the brush list business, they are generally more covert, website simple and clear, to take individual companies also use QQ exchange, and set up automatic response menu, unmanned services.

Beijing newspaper reporter from the internet to find a "dream marketing" professional brush list company, to provide the list of brushes, brush download volume, brush activation volume and keyword ranking services. Among them, the company can be in Baidu (155.47, 1.72, 1.12%), 360, pea pods, such as channel platform brush List, according to 100,000 download volume brush list, cost only 300-500 yuan, visible cost is relatively low.

For a game, the ranking of the forefront can attract potential users, using the consumer's herd psychology cheat Download, so as to promote the purpose of profit. Compared to the size of the user generated after the considerable income, only thousands of dollars to brush the list fee is very "cost-effective."

It is not difficult to see that the domestic hand travel industry although rapid development, but also hidden some dirt and cat greasy. In this respect, the industry issued an appeal to the regulatory authorities to strengthen the legal norms of the improvement and implementation, while the hand tour practitioners should strengthen the industry self-discipline, to fight back to the market a clean blue sky.

Beijing Business Newspaper reporter Chizhongfang